San Francisco Bay Area• Conducted an innovative A/B experiment by integrating 'New Person Hints Behind the Paywall' into the onboarding process, achieving a 20% surge in free trials and hard conversions • Analyzed existing design and adapted the successful onboarding design to the Tree View page, increasing sign-ups by 10%, contributing to an additional 14K GSA in monthly revenue and 168K annually • Integrated the...
San Francisco Bay Area• Provided strategic guidance and oversight to 5 cross-functional team members in launching the 1950s Census project, allowing user access to millions of historical records and marking a key milestone for Ancestry • Drove a +21% increase in free trial sign-ups and a +28% higher adoption of the ‘World Explorer’ package by implementing the ‘Right Package' A/B experiment to strategically upsell ...