Years of experience: 14
Product MarketingData Entry AssociateProject CoordinatorHelp Desk SupportLive ChatProject Manager
Trust Score
Exceptionally trusted; proven professional excellence.
Jaena's Career Path
Jul. 2022 -Present
BMC SoftwareSr. Manager, GTM Operations
United StatesOps Manager for Sales and Marketing go-to-market initiatives and strategies
Mar. 2020 -May. 2022
TileSr. Product and Partner Marketing Manager
San Mateo, California, United States- Manage product marketing GTM projects for hardware, exclusive colors, Tile web content and re-platform, packaging, and Find With Tile B2B/B2C partners. Collaborated on subscription retention and upsell/cross-sell testing, loyalty program testing, and other core initiatives. - Successfully launched integrated partner campaigns for Amazon, Google, Xfinity, Fitbit, Skullcandy, HP, Lenovo, Dell...
Jun. 2017 -Mar. 2020
TileSr. / Channel Marketing Manager, North America
San Mateo, CA- Collaborated with Brand, Product, Creative and Social for retailer GTM digital campaigns, PDP pages, and in-store POS displays
- Developed messaging and product feature hierarchy for retail assets for NPI products and refreshes
- Managed Amazon DSP and sponsored ad campaigns; saw average ROAS of 4.7, up from 3.2 YoY
- Saw 24% increase in Sponsored Ad sales YoY and 18% increase in DSP Ad sal...