Years of experience: 9

Head Of MarketingCopywritingGrowth HackerDigital Ads ManagerMarketingMarketing Director

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Abdallah's Career Path
Head of MarketingMar. 2024 -
Present
NOVVI PropertiesHead of Marketing
Dubai, United Arab Emirates• Manage a high-performing 14-member marketing team across Graphics, Media Production, Performance Media, Social Media, and Data Analysis. • Oversaw international advertising campaigns across META, Yandex, Google, TikTok, YouTube, and WhatsApp, optimizing strategies to achieve a 70% year-over-year lead generation efficiency increase. • Engineered content and organic social strategy increasing...
Head of MarketingMar. 2022 -
Mar. 2024
fäm Properties DubaiHead of Marketing
- Oversaw & built a 9-member marketing team, orchestrating global & local campaigns for a 700+ employee organization. - Developed targeted marketing strategies for diverse property types, optimizing lead quality through a pioneering hybrid pre-qualifying system. - oversaw & developed strategies for all local & international advertising campaigns across diverse platforms, including META, Yande...
Senior Digital Marketing Manager - MENANov. 2020 -
Jan. 2022
InitiativeSenior Digital Marketing Manager - MENA
Dubai, United Arab EmiratesLed the digital performance strategy for major clients including Etisalat, MoneyGram, Unilever, P&G & more managing over $20M annually across paid search and paid social channels. Planned, executed, and optimized data-driven campaigns across Google, Meta, TikTok, and LinkedIn, delivering an average 24% YoY growth in lead volume and 20% increase in overall ROAS. Achieved a 21% reduction in cos...

Abdallah's Posts

  • About

    • Lead a dynamic 14-member marketing team across multiple disciplines, achieving a 70% increase in lead generation efficiency. • Engineered viral content strategies, boosting video views to 80K and engagement rates by 3,800% on Instagram & TikTok. • Developed a PR and performance marketing strategy, doubling media coverage and reducing CPL by 25%.

  • Cases & Experiences

    • Consulted for over 30 regional clients, enhancing their marketing frameworks. • Guided in-house teams to develop robust brand strategies and frameworks, leveraging a decade of industry expertise to drive growth and brand presence.

  • Work Order

    • We help with comprehensive marketing and advertising solutions. • Provide expert marketing consultation and brand management. • Deliver advanced digital marketing strategies tailored to your needs.

  • How to contact

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