Years of experience: 17

InfluencerStartup FounderMarketing DirectorMarketingMBA📝 Influencer or Blogger

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Marcia's Career Path
People Engagement & Culture ManagerSep. 2021 -
Jan. 2025
Philip Morris InternationalPeople Engagement & Culture Manager
MexicoIn my role as a People Engagement & Culture Manager at Philip Morris International, I spearheaded initiatives to transition towards a Smoke Free Future. Partnering with senior leadership, I increased engagement, sense of pride, inclusion and retention, while presenting data-driven cases to drive sustainable transformation. I also led Pulse Survey implementation and optimization, training lead...
FounderJun. 2020 -
Dec. 2023
La Ciclovia Cycling Coffee & Morras Cycling ClubFounder
Mexico City Metropolitan AreaLa Ciclovia: A landmark coffee for cyclists in Polanco where its community has become the edge. A valued brand with its own community with up to 200 active members: women helping women to ride a bike. Morras Cycling Club: Cycling in Mexico is growing double digit, though 8 out of 10 cyclists in Mexico are male. I founded a “club” for women to go riding amongst themselves, teach each other and...
Powerade & New Categories ManagerJan. 2019 -
Jun. 2020
The Coca-Cola CompanyPowerade & New Categories Manager
Mexico City Area, MexicoPOWERADE Re-gain consumer relevance in a context where the category does not have a clear role. Reposition Powerade from a "only a beverage" to a "sports’ brand" Portfolio management to introduce functional, more natural options. NEW CATEGORIES Strategy development, including product and proposition for the new Coca-Cola all natural and functional cross-category platform with cross functional...

Marcia's Posts

  • How I can help you

    I assist marketers in decoding audience behavior and needs, uncovering insights for compelling product concepts that drive sales.

  • People I am looking for

    Seeking clients: - Startups with potential - Micro & small businesses - Great products needing strategic sales boost

  • Experience & Cases

    Achievements: - National Marketing Award winner - Boosted Ciel’s SOV by +8pts - Relaunched Powerade, +6pts SOV Clients: Unilever, Coca-Cola, Philip Morris

  • How to contact

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  • About myself

    Possessing 15 years of expertise in brand development, innovation, and cultural transformation, I excel in customer engagement and leading high-performing teams, creating impactful global and regional brand strategies.

  • Job Description

    Seeking a role in strategic marketing, focusing on insights, concept, and campaign generation across all industries. Passionate about cultural transformations and driving brand and product innovation.

  • How to contact

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