I am a strategic marketing leader with over 15 years of experience building strong brands, driving innovation, and leading culture and engagement transformations. I combine my corporate background with a deep passion for sport and community-building, always looking to create meaningful and data-driven experiences.
I have led impactful marketing and innovation strategies at top global companies like Philip Morris, Coca-Cola, and Unilever. I’ve driven large-scale culture change initiatives, led cross-functional innovation projects worth hundreds of millions, and built award-winning consumer campaigns. My expertise lies in engagement strategy, brand repositioning, and the power of storytelling to inspire change.
Beyond the corporate world, i have built vibrant communities through cycling. I’ve founded a regional movement empowering over 5,000 women cyclists across Latin America and created a cycling café that became a hub for athletes in Mexico City.More...