Years of experience: 25

B2BOperationsProduct DevelopmentB2CProducts & ConstructionConsumer Industry

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Erin's Career Path
Principal-Merchandising and Retail Strategy ConsultantJun. 2020 -
Present
See Forever ConsultingPrincipal-Merchandising and Retail Strategy Consultant
Dallas-Fort Worth MetroplexSee Forever Consulting is a retail consultancy focused on solving your complex business puzzles. We help brands and retailers of all sizes and industries set strategy, drive sales and increase profitability. We are resourceful problem solvers, customer obsessed and data-driven decision makers. We are curious, passionate, industrious and love the art of retail. Let us help you dig into data, o...
Chief Merchandising and Digital OfficerJun. 2020 -
Nov. 2022
Buff City SoapChief Merchandising and Digital Officer
Dallas, Texas, United States• Lead product, pricing, merchandising and digital transformation strategy of high-growth franchise retail concept; store growth from 20 to 260 • Responsible for digital transformation strategy; ecommerce site and fulfillment; deep partnership with internal teams and external vendors to drive traffic, profitability, conversion • Led change management of transition to centralized merchandising...
Vice President of Merchandising – Drives Revenue, Business Strategy, Product InnovationOct. 2017 -
Jun. 2020
The Container StoreVice President of Merchandising – Drives Revenue, Business Strategy, Product Innovation
Coppell, Texas, United States• Established long-term strategic direction and management for key product category representing 35% of company revenue (300M+ annual sales); 75%+ consolidated Gross Margin; business chain included 93 retail locations, B2B, online and 2 distribution centers. Reported to President, CMO. • Board of Directors, elfa® International AB Sweden (SEK1041M); 3 manufacturing entities and 8 sales compani...