With over 20 years of experience in retail strategy and product development, I am a Principal Consultant at See Forever Consulting, a retail consultancy that helps brands and retailers of all sizes and industries solve complex business puzzles. I leverage my skills in merchandising, e-commerce, pricing, customer experience, and data-driven decision making to drive sales and profitability for my clients.
Previously, I was the Chief Merchandising and Digital Officer at Buff City Soap, a high-growth franchise retail concept, where I led the product, pricing, and digital transformation strategy, growing the store count from 20 to 260. I increased revenue by 300% by managing key product categories, developed and launched new product lines, and implemented a centralized merchandising strategy that improved productivity and competitiveness. Prior to Buff City Soap I spent 16 years at The Container Store leading the flagship Custom Closets business; taking the business from $50M to $450M+ through innovative product development and customer centric business strategies.
I am passionate about the art of retail and creating innovative solutions that align with customer needs and market trends. I am motivated to build businesses from scratch, improve processes, develop strong relationships, and cultivate a winning culture. I believe that encouraging innovation and forward-thinking strategy is key to taking concepts from inception to reality.More...