Years of experience: 27
CopywritingContent WriterMarketingMarketing DirectorProofreaderCopywriter
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Michelle's Career Path
Jul. 2023 -Present
SycleProject Manager
This role is focused on defining, implementing, and managing a company-wide launch process, including project template definition and consistent status reports on progress. The process is new to the organization, so the role will include education and coaching for successful implementation. Responsibilities
● Define a cross-functional launch process that prepares the entire company for a laun...
May. 2021 -Nov. 2023
PegasystemsDirector of Product Marketing, GTM Effectiveness
In this role, I led a high-impact team, collaborating with GTM and Global Sales Operations leaders to develop and deliver solutions in GTM Strategy and Operations. I aligned Intelligent Automation GTM strategy and deliverables with the global solution consulting community and third-party partners. Overseeing the group's output, I effectively coordinated and drove operational execution, ensuri...
Dec. 2019 -Mar. 2021
KofaxDirector of Product Marketing
In my role, I orchestrated product marketing efforts and lead cross-functional teams for both traditional and SaaS product launches. This involves developing strategic go-to-market strategies, creating compelling content, and executing comprehensive marketing plans.
One key aspect of my responsibilities is overseeing cross-functional coordination to streamline the product launch process. This...