Years of experience: 20

Voice OverTranslatorEditorProofreaderContent WriterCopywriting

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Joana's Career Path
Restaurant co-owner + business and comms manager Aug. 2019 -
Feb. 2025
NINJA BUNS LTDRestaurant co-owner + business and comms manager
Lisbon, Portugal• Co-production and implementation of the business plan • Learning (and surviving) the ins and outs of running a business in Portugal • Learning the ins and outs of managing a food business, including delivery channels • Strategy, marketing (including brand strategy and tone of voice), communications (including social, website and SEO), accounting, HR back-office operations, and high-quality ...
Plain language content writer, proofreader, editor and reviewer, and English translatorJun. 2015 -
Present
Freelance Consultancy / Self-employedPlain language content writer, proofreader, editor and reviewer, and English translator
London, United Kingdom + Lisbon, Portugal• Main copywriter for the follow-up Lusitania + N Seguros project for Plot – Content Agency (Feb24 – Jun24) – Reviewing, restructuring, and rewriting 350 customer care templates following the new tone of voice • Main copywriter on a major Tone of Voice project for Plot – Content Agency (Oct22 – Jul23) – Tone of voice creation for Lusitania and N Seguros + reviewing, restructuring, and rewriti...
Content quality specialistMay. 2014 -
Feb. 2016
Expedia, Inc.Content quality specialist
London, United Kingdom• Increased the real impact of content quality, by auditing live sites from the traveler’s perspective (based on internal UX studies) • Managed the auditing process of content editing for onboarding hotels and identified impact on live sites • Moderated and managed EMEA and global (AMER + APAC) content quality calibration sessions.