Years of experience: 19

United StatesAffiliate MarketingMarketing DirectorInfluencer Marketing ManagerCommunications ManagerEmail Marketing Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Laurie's Career Path
Marketing ConsultantNov. 2024 -
Present
Vail ResortsMarketing Consultant
Denver, Colorado, United States
Co-Founder & Fractional Digital Marketing ConsultantAug. 2024 -
Present
BoundlessCo-Founder & Fractional Digital Marketing Consultant
Denver, Colorado, United States
Senior Director: Marketing - CRMApr. 2024 -
Nov. 2024
Vail ResortsSenior Director: Marketing - CRM
Denver, Colorado, United StatesResponsible for driving growth across direct marketing channels, including Email, SMS, Push Mobile Marketing, and Direct Mail. I led strategies to enhance guest engagement, improve segmentation, and expand into emerging channels like mobile app marketing for all of Vails 42 owned ski resorts. Key Highlights: - Developed data-driven strategies to optimize guest communication pre, during, and p...