Laurie is a highly accomplished marketing executive with a proven ability to drive customer engagement and revenue growth through innovative lifecycle marketing and CRM strategies. She has held key leadership positions at prominent companies such as Vail Resorts, Gardyn, and eBags (a subsidiary of Samsonite), where she spearheaded initiatives that significantly enhanced customer relationships and brand loyalty.
Laurie possesses a deep understanding of customer behavior and a keen ability to leverage data and technology to create personalized and impactful customer experiences. Her expertise lies in developing and executing sophisticated marketing campaigns that nurture customer relationships across all touchpoints, from acquisition to retention and advocacy.
A strategic thinker and results-oriented leader, Laurie is passionate about building strong brands and fostering customer-centric cultures. Her ability to translate complex data into actionable insights and her collaborative approach have consistently delivered exceptional results throughout her career.More...