Years of experience: 12
Marketing Director💸 MarketingCRM managerMarketing Analytics ManagerBrand Marketing Manager
Trust Score
Highly reliable; strong professional involvement.
Lucas's Career Path
May. 2021 -Present
PfizerTrade Marketing Manager
Brasil
Mar. 2019 -Apr. 2021
SanofiTrade Marketing Coordinator
São Paulo• Development of sell in and sell out actions, aimed at distributors and their respective sales teams.
• Portfolio: Generics, OTC generics and pharma RX.
• Budget Management
• Building the indirect channel price commercial policy strategy;
• Construction, execution, monitoring and post mortem of the channel's promotional calendar • Field visits to identify business opportunities and possible ...
Jul. 2015 -Feb. 2019
Sorocaba Refrescos (Coca-Cola)Sr Trade Marketing Analyst
Sorocaba e Região, Brasil• Development and implementation of the Business Plan for the hypermarket, supermarket and cash & carry channels, including Key Account customers, which represents 45% of the company's volume and revenue;
• Budget management • Joint Business Plan development
• Development of the tactical and promotional calendar;
• Responsible for the creation, implementation, control and measurement of sell ...