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Work Background
Publishers WeeklyBookLife Prize Critiquer
Mar. 2024United StatesAssesses literary merit and provides feedback on fiction and nonfiction books. Contributes to the selection process of prize winners.
Naomi Shibles Writing ServicesWriter-at-Large
Sep. 2018Creates content for powerhouse professionals across the United States: • Website Copy • Blog Posts and Newsletter Articles
• Product Descriptions
• Professional Bios
• Resumes
• Social Media Posts
Montefiore Medical CentereHealth Content Manager
Sep. 2011 - Aug. 2012Bronx, New YorkLed all content aspects of the Montefiore.org relaunch, including finalizing the information architecture, and the creation and editing of more than 1,500 pages of content Developed and implemented a cross-platform content strategy to elevate the medical center’s profile to its array of audiences through social media, website, and mobile solutions Spearheaded a three-year partnership with an enterprise social network in order to improve communication for all 18,000 Montefiore associates and provide leadership training Managed a team of five full-time and freelance content creators
American Business MediaFreelance Editor / Marketer
Jan. 2010 - Jun. 2010
eMedia VitalsContent Project Manager
Oct. 2009 - Jun. 2011New York, New YorkRecruited and managed domestic and international content contributors Managed social media and custom content campaigns Contributed unique digital content Launched Twitter presence and grew it to 2,000 followers Created and managed a Facebook contest to promote engagement and website traffic
Jobson PublishingFreelance Web Editor, VisionMonday.com
Mar. 2009 - Jan. 2011Sourced and wrote stories relevant to eye care professionals and repurposed archived content in order to populate award-winning VisionMonday.com Managed the video channel, edited and created unique images in Photoshop, and implemented new products, including a monthly Quick Poll module and Quick Poll results article for possible sponsorship Served as social media consultant to the editorial team, including implementing scheduling and management best practices Increased VisionMonday.com's traffic 25% year-over-year (December 2008 versus December 2009) using SEO tactics Created marketing copy for and assisted in production of VMail, a biweekly subscription-based e-newsletter
Access IntelligenceEditor, min's b2b
Mar. 2008 - Jan. 2009Scheduled editorial calendar, assigned stories, procured data, and reported business-to-business industry news and analysis for a weekly business media executive-level newsletter Grew a contact list of more than 200 media industry C-suite and executive-level contacts within 10 months Saved company production costs by independently producing publication as a digital product Provided unique content for Minonline.com and Min Magazine Grew brand awareness at industry events, including moderating and speaking in panel discussions and hosting roundtables
Grow MarketingSenior Copy Editor / Copywriter
Dec. 2007 - Mar. 2008Ran the daily operations of editing documents associated with the national Pepsi Tava Program for the duration of that campaign
SportsBusiness JournalCopy Editor
May. 2007 - Dec. 2007Checked for accuracy all copy in the 2008 edition of Street & Smith’s SportsBusiness Resource Guide & Fact Book Conducted and verified research via the Internet, and various media and sports industry contacts Generated indexes for the Fact Book and formatted files for publication using InDesign
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