Mariano Zumbo - VP Marketing, Naive

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Work Background

Naïve External Consultant

Mar. 2023Rome, Latium, Italy · RemoteDevelops marketing and communication strategies for top tier existing clients, as well as new business pitches for potential clients. Formulates marketing and communication practices and initiatives to attract and retain consumers for the agency’s clients and to drive brand reputation, engagement and business growth.

MaseratiBrand Creative

Mar. 2021 - Mar. 2023Modena, Emilia-Romagna, Italy · On-siteDevelops strategy, creativity and production of all company’s contents; in charge of all social media channels, planned and executed global media strategy, managed media budget.

NikeGlobal Sr. Business Director Football Players

Sep. 2017 - Dec. 2020Portland, Oregon Area · On-siteAccelerated Digital Direct Business & Brand Profile of Nike Signature Players. Transformed Players fans into members, and activated them through an O2O contents & commerce journey.

NikeGlobal Football Sr. Brand Director

Mar. 2015 - Sep. 2017Portland, Oregon AreaScaled globally marketing campaigns. Implemented new retail & digital consumer experience. Executed product innovation launches. Increased share for elite footwear and training apparel.

NikeGlobal Sr. Director Energy Marketing

Nov. 2012 - Mar. 2015Portland, Oregon, United StatesLaunched NikeLab: pinnacle expression of marketing, product & retail innovation. Produced design, brand & product collaborations at the intersection of Sports, Culture, Fashion & Art.

McCann WorldgroupAccount Supervisor

Jan. 1998 - Jun. 2001Rome, Latium, Italy · On-siteManaging the OPEL GM Account: Creative Strategy, Media Strategy, Account Service. Leading New Business Pitches.

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