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Work Background
VanguardClient Content Manager
Aug. 2020 - Sep. 2024Malvern, Pennsylvania, United StatesCreative servant leader and content specialist in charge of B2C communications. I worked at Vanguard as Client Content Manager, taking a stand for all investors to achieve the best chance for investment success. I trained and managed a team of editors, writers, and proofreaders delivering content that simplifies complex financial information, adhering to the highest accessibility standards. My role spanned data analytics, fiscal planning, talent attraction, retention and promotion, strategic partnership with a range of stakeholders, crisis and executive communications, successfully meeting OKRs, DEI initiatives, and conducting a variety of AI experiments and pilots. ● Team leader: Filled 19 roles (17 diverse hires), raised employee engagement by 37%
● Data analytics: asking the right questions to inform strategy, thoughtfully measuring volumes, performance, impact, KPIs
● Collaboration: UX, Design, Production, Client Services, AI Research, Compliance
● Leader and individual contributor: managed communications for senior executives, editor and writer for internal blogs, crisis communications triage and response
● AI SME: successfully led 3 department wide AI experiments, defined large scale creative tagging system to train models
● Change management: supported multiple special projects introducing process improvements, helped department conversion to Workfront
● Editorial expertise: defined best practices including nuanced accessibility language, coaching and mentoring writers, introduced lexicon
MOD WorldwideCreative Director Copy
Dec. 2019 - May. 2020PhiladelphiaLed the copy discipline on all accounts, including Aetna, Comcast/Xfinity, and MassMutual. Created national campaigns, employee evangelism programs, and video, print and social content. Founded DIBS, a diversity, inclusion, and belonging program.
Get CrispFreelance Senior Copywriter, Creative Director
Jul. 2019Royal Tunbridge Wells, England, United KingdomIndependent consultant to brands and agencies worldwide. Creative team leadership, Brand story and tone of voice, Copywriting, 360 cross channel campaigns, Video production from script to post, User Centered Design, Global product launches, Data-driven strategy Brands include HBO, Comcast, T-Mobile, AT&T, Sky, Coca Cola, Target, H&M, Microsoft, Norton, Concur, Amazon, SoundExchange, Yahoo!, Aetna, MassMutual.
Get CrispSenior Copywriter, Creative Director
Jul. 2019Royal Tunbridge Wells, England, United KingdomIndependent consultant to brands and agencies worldwide. Creative team leadership, Brand story and tone of voice, Copywriting, 360 cross channel campaigns, Video production from script to post, User Centered Design, Global product launches, Data-driven strategy Brands include HBO, Comcast, T-Mobile, AT&T, Sky, Coca Cola, Target, H&M, Microsoft, Norton, Concur, Amazon, SoundExchange, Yahoo!, Aetna, MassMutual.
AyzenbergCreative Director
Sep. 2016 - Jul. 2019Pasadena, California, United StatesCreated integrated campaigns—including social media and a wide range of videos—for Microsoft and other accounts. Managed both full time and freelance creative resources, as well as relationships with outside agency and vendor partners. Successfully won over three million in new business. Founder of DIBS, Ayzenberg's Diversity, Inclusion and Belonging program.
General AssemblyCopywriting Instructor
Apr. 2015 - Apr. 2016London, United KingdomTeaching the craft of writing copy that moves readers to action.
R/GACreative Director
Oct. 2011 - Oct. 2012San FranciscoHead of copy discipline in San Francisco office. Directly managed all FTE and contract writers, and led cross-disciplinary teams of design, UX and tech talent. Led creative on digital marketing for Microsoft's Windows 8 launch, including display media, Facebook apps, and a comprehensive email marketing program for all Windows users.
POPFreelance Copywriter
Jan. 2011 - Dec. 2013SeattleWordnerd. Hair praiser. Hired gun. (Target & Microsoft accounts)
POSSIBLEFreelance Copywriter
Jan. 2009 - Dec. 2015SeattleWordnerd. Pitch whisperer. Tall human hugger. (Microsoft, Coca Cola, AT&T, many others)
POSSIBLEAssociate Creative Director – Copywriter
Dec. 2007 - May. 2009Led creative for websites, online campaigns, and digital marketing initiatives. Collaborated closely with User Experience, Optimization, SEO and Social Media groups. Successfully won over two million in new business. Got friendly with Analytics and Behavioral Targeting. Accounts: BECU, Façonnable, Ford, Helio, Janus Capital Group, Microsoft, Morgans Hotel Group, Real Networks, Sony, Tom’s of Maine, Yahoo! Awards: One Show Interactive 2009, Creativity Silver 2009, Creativity Gold 2008, Applied Arts 2008, HSMAI Adrian Awards – Platinum 2008, Seattle Show 2008
HelioSenior Writer, Creative Consultant
Jun. 2006 - May. 2007Established and executed the voice of this innovative mobile company. Successfully launched five unique devices. Managed copy needs for Creative, Web, UX and Sales/Marketing groups, including website copy, display ads, SEO, collateral, packaging and POP materials. Established brand lexicon and language guidelines. Supervised freelance writers. Managed copy QA process for all user interface text. Championed youth-friendly UI language, such as “Dang, server’s down.”
WIREDFreelance Writer for Wired Magazine, hotwired
Jan. 1994 - Dec. 1995San Francisco Bay AreaOMG Betalounge = cool music forever!
IONDirector of Sales and Marketing
May. 1993 - Jun. 1994Los Angeles, CADirected global sales and marketing for this early innovator in Enhanced CD and music CD-ROM titles, including projects with David Bowie, Brian Eno and DEVO. Supervised creation of all marketing and PR content. Wrote B2B and consumer targeted content. Worked closely with parent company BMG to streamline traditional distribution and channel marketing.
Apple ComputerMarketing Manager, Music
Apr. 1993 - Oct. 1996Cupertino, CAManaged global marketing program promoting awareness of Apple technology. Handled artist relations, tour sponsorship and strategic partnership with record labels. Officially in charge of dispensing Apple stickers for the guitars of Radiohead and other bands you love. Managed annual media buy budget, print ads, collateral material, trade show presence and PR. Produced special events, wrote targeted materials and collaborated with QuickTime team on software development. Spoke at music and technology conferences worldwide.
The Voyager Company/Criterion CollectionDirector of International Sales & Marketing
Jun. 1991 - Jan. 1993Los Angeles, California, United StatesLed global expansion for this highly innovative CD-ROM and digital book publisher. Handled marketing, distribution, and product localization, growing our global footprint year on year. Award-winning titles such as Beethoven’s 9th Symphony and A Hard Day’s Night, the first film shipped on disc. Coordinated trade show presence and spoke at conferences worldwide.
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