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Abstrakt Marketing GroupChief People Officer
Jan. 2025St Louis, Missouri, United StatesWhat I’m Focused On
Strategic People Leadership
Partnering with executive leadership to develop and execute forward-thinking strategies that attract, retain, and develop top talent. Culture & Engagement
Nurturing a collaborative, inclusive culture where every individual is heard, respected, and equipped to thrive. Talent Development & Growth
Championing ongoing learning opportunities, mentorship programs, and career advancement pathways to ensure our employees feel invested in their professional journey. Employee Experience & Well-Being
Designing policies and programs that promote work-life balance, mental health support, and an empowering employee experience. Change Management & Organizational Effectiveness
Guiding teams through transformation and growth in a way that aligns with Abstrakt’s mission and values.
Abstrakt Marketing GroupChief Marketing Officer
Oct. 2021 - Dec. 2024St Louis, Missouri, United StatesAs Chief Marketing Officer, I led the strategic vision and execution of all marketing efforts. By leveraging data-driven insights and a deep understanding of our customers, I developed initiatives that amplified brand awareness, propelled growth, and solidified our market leadership. Key Focus Areas Included: Integrated Marketing Strategy – Oversaw multi-channel campaigns, from digital to traditional, ensuring consistent brand messaging and measurable ROI. Brand Positioning & Storytelling – Crafted compelling brand narratives that resonated with target audiences, fueling engagement and loyalty. Demand Generation & Growth – Collaborated with sales and product teams to design high-impact programs that accelerated pipeline growth and market penetration. Team Leadership & Development – Built and led a high-performing marketing team, fostering an environment of creativity, collaboration, and continuous learning. Performance & Analytics – Established robust KPIs, leveraging data insights to optimize marketing investments and drive strategic decision-making. During my tenure, I championed a customer-centric approach that not only expanded our reach but also strengthened our connections with existing clients—ultimately driving sustainable growth across the organization.
Abstrakt Cloud SolutionsChief Marketing Officer
Oct. 2021 - Dec. 2024Greater St. Louis Area
Abstrakt Marketing GroupVice President of Marketing
Jan. 2018 - Nov. 2021St Louis, Missouri, United StatesAt this dynamic business growth company, I lead the team that is transforming all paid, owned, earned and shared media channels. Support client acquisition and product strategies. Has executed strategy to increase digital marketing conversions by more than 1,500% in one year. Specialties: Lead Generation, Marketing Automation, Product Marketing, Project Management, Strategic Planning, Brand Design, Social Media, Website / eMarketing, Channel Marketing and Market Research
Abstrakt Marketing GroupSenior Director Of Marketing
Jan. 2012 - Dec. 2017Greater St. Louis AreaResponsible for leading the marketing, event coordination, social media and public relations efforts of Abstrakt Marketing Group. Creating and maintaining the marketing plan and budget. Coordinating, overseeing, and implementing all aspects of the Abstrakt's marketing and communications plan which includes marketing, advertising, public relations, and special events coordination and execution. Growing and managing online social communities. Positioning, branding, and managing customer support communities on Facebook, LinkedIn, Instagram, Pinterest, YouTube and Google+. Write weekly for the organization in all service offerings: Direct Mail, Social Media Marketing, Lead Generation, Automotive Marketing and Full Service Advertising. Establishing working relationships with community leaders and nonprofit organizations. Successfully organized and executed the following events: - Grand Opening in June 2012 - 2012 President's Cup Charity Golf Classic - 2011 & 2012 Holiday Party
- 2012 Shave Event benefiting St. Baldrick's Foundation - Various Company Speaking Engagements - Internal Company Contests and Team-building Events About Abstrakt Marketing Group Abstrakt Marketing Group (AMG) is a Business Growth Agency focused in the B2B marketplace. We offer a Demand Generation Solution we call Pipeline, for over 450 clients nationwide and spanning across our 10 focus industries. Pipeline is focused on helping companies in an area they need the most help – prospecting for new business! Through a series of phone calls and emails armed with powerful marketing assets we generate new leads, resulting in more closed sales and an increase in bottom line profit.
Abstrakt Marketing GroupSocial Media Manager
Apr. 2011 - Jan. 2012Greater St. Louis AreaManage and execute the day-to-day social media presences for clients on various social media sites. Additionally, responsible for writing copy and managing daily content for social media programs and promotions. I correspond daily with Account Managers to ensure proper messaging is being executed online and that it is relevant to client goals. Organize editorial calendars to ensure all assets/materials are timely and up to date.
Demand Management, Inc.Marketing Analyst
Mar. 2011 - Dec. 2011Develop a marketing lead database, research prospective clients, and provide ongoing assistance to the Marketing department in all it's endeavors.
Gateway Pet GuardiansPR Coordinator
Jan. 2011 - Jan. 2012Currently developing fundraising events as well as contributing to the monthly newsletter. Producing upcoming press releases and website content.
The Over Under Bar and GrilleSales Team
Oct. 2010 - Jun. 2011
ALIVE MagazineEditorial Intern
Sep. 2010 - Jan. 2011Assistant to editors. Responsibilities included fact checking, research, story development and writing for assigned sections within the magazine. Gained additional event experience by assisting in the organization and execution of magazine events, which included St. Louis Top 20 and St. Louis Alive Bride.
Cumulus Broadcasting GroupCommunications Intern
May. 2009 - Aug. 2009Organized and planned summer events for the Cumulus Group. Gained experience in radio production. Communicated with sweepstakes applicants and winners. Created memos for future interns. Filed production commercial applications as well as preformed radio commercials. Co-managed the entire Public Relations department for Cumulus Broadcasting Group Inc. for the summer of 2009.
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