CB
Cumulus Broadcasting Group
Company Employees
Mel C
Chief Marketing Officer
Verified
I’m a senior marketing and people leader with 15+ years of experience driving growth, culture, and creativity for multi-million-dollar organizations. My background blends executive-level strategy with hands-on execution — from building high-performing marketing engines that generate thousands of leads, to creating brand experiences that attract, retain, and inspire both clients and employees. I’ve led cross-functional teams in content, digital, and creative strategy; overseen rebrands and multi-channel campaigns; and built culture programs that strengthen engagement and retention across large teams. My approach is direct, data-informed, and human — blending business intelligence with storytelling and emotional connection. I take on freelance projects that allow me to flex my creative, strategic, and communication skills — including: Brand voice development & messaging strategy Content strategy & copywriting (web, social, thought leadership) Internal communications & culture campaigns Employer branding, recruiting marketing, and engagement storytelling Leadership, culture, and retention consulting If you’re looking for someone who can bring both strategy and soul to your brand or culture project — let’s talk.More...