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Work Background
Saxo UKHead of Marketing
Feb. 2025London Area, United KingdomSaxo UK’s investing and trading platforms make it possible for anyone in the UK to buy, hold and trade UK and international shares, bonds, ETFs, funds and complex products faster and for less.
Fylde Coast EnergyHead of Communications
Nov. 2024 - Feb. 2025Lancashire, England, United Kingdom
IressHead of Marketing and Communication (UK)
Jun. 2023 - Nov. 2024London, England, United KingdomIress is an ASX-listed Australian software and technology company servicing the financial services industries in Australia, the UK, South Africa, NZ, Canada, Singapore, France and the USA. Head of UK and Corporate Marketing is a joint role combining responsibility for brand, corporate marketing and UK marketing. Reporting to the Group Chief Marketing and Corporate Affairs Officer and accountable to the Group Executive, UK CEO and general managers, I lead a cross-functional, distributed and multi-region team of marketers, creatives and agency partners. My primary responsibility is to lead strategic and tactical brand and marketing activity to grow short-term revenue, drive top-of-funnel activation and build and protect long-term brand salience across Iress market segments in the UK.
BC GatewaysBrand integration
Jul. 2021 - Jul. 2021
IressHead of Corporate Marketing and Communications (Global)
Mar. 2021 - Dec. 2023London, England, United KingdomI work alongside regional marketing and leadership teams and the C-suite to grow revenue, build and protect brand reputation across regions, product segments, target external audiences, clients, investors and employees.
IressHead of Corporate Marketing (Global)
May. 2018 - Mar. 2021London, United KingdomI joined Iress to strengthen their communications and marketing capability in the UK and to lead a strategic review of the company's brand position - including how closely aligned it was to corporate goals - across all markets. Within 18 months I had successfully pitched and completed a rebrand, introduced a clearer benefit-led go-to-market process for new product development, helped to reinvigorate the reputation and positioning of the company's core software products and initiated a program of work to more carefully articulate the employer brand as a compelling place to build a career.
Invest & FundHead of Marketing
Jan. 2017 - May. 2018London, United KingdomEarly-stage high-growth B2C fintech operating a peer-to-peer funding marketplace for property developers and property investors in the UK. Reporting to the CEO and Board, I was responsible for driving lender acquisition via digital and offline marketing communication activity, supporting commercial and origination teams to drive deal flow, and building the I&F brand across the property development industry and target investor audiences. I joined to experience the highs and lows of working life at a start-up, and to work closely with a Board and C-suite executives to shape and influence strategy.
OctopusGroup Head of Brand
Jul. 2014 - Dec. 2016London, United KingdomAn entrepreneurial business in a transformational phase, Octopus operates across financial services, energy, property and healthcare. I led a team of designers, marketers and content creators responsible for strategy and execution across content, design, sponsorship, events and creative agencies. I established the company’s purpose, multi-brand strategy, new visual identity and executional plan, successfully activated the T20 cricket sponsorship, introduced and activated Arsenal FC sponsorship and capped off my time with a group-wide rebrand that won Gold for agency BrandPie at Transform Awards Europe.
HSBCSenior Communications Manager (contract with HSBC, UK)
Sep. 2013 - Jul. 2014London, United KingdomProviding strategic communication advice and tactical execution to deliver HSBC global strategy, UK retail bank and wealth management strategy to 25,000+ UK branch and contact centre employees, first direct and M&S Bank. I learned I am more effective and much prefer the ambiguity, pace and dynamism of smaller, growing businesses.
Career BreakRelocation and freelance
Apr. 2013 - Aug. 2013Sydney to LondonMoved from Sydney, Australia to the UK for family reasons. Freelanced as copywriter and content producer on BTFG financial adviser thought leadership program.
BT Financial GroupHead of Brand and Communications, BT Financial Group
Oct. 2011 - Apr. 2013SydneyThe largest retail administrator of pension, retirement and investments in Australia and part of Westpac Banking Group. Promoted to Head of Brand in 2011, I led the in-house brand, content and design team (14 people), key agencies, cross functional stakeholder relationships and $12m ATL/BTL budget to drive reputation change and commercial value. • 2013 finalist, Rainmaker Financial Services Consumer Campaign of the Year, BT brand.
• 2012 highly commended, Money Management Campaign of the Year, BT Super for Life stunt.
• 2012 winner, Australian Institute of Marketing Award (NSW), insurance trade campaign.
• 2012 graduate, BTFG CEO Challenge and Connect Talent Program.
BT Financial GroupSenior Manager, Brand and Communications
Oct. 2008 - Sep. 2011SydneyIn 2008 the global financial crisis halved the value of the Australian share market. It also halved (just about) the head count at BT. What was bad news for some was good news for me as I moved into a new role managing the marketing communications team with responsibility for BTFG’s retail, B2B and institutional marketing and investment communications activity, strategy development and execution across print and digital media, sales and marketing collateral and internal communications. In 2010 I worked on two big campaigns, winning the Money Management Campaign of the Year for launching BT’s market leading super/pension product (BT Super for Life) with a $6m awareness and acquisition campaign across retail TV, digital, social media, cinema, adviser channels, affiliate bank channels and staff. YOY sales growth exceeded 21%. The other campaign is still one of my favourites. We paired up with the team at The Glue Society and Host agency, booked Australia's largest indoor studio and an Oscar-winning cinematographer, bought 35,000 lightbulbs and built five amazing lightbulb structures that told the story of insight-based investments. The overall B2B and B2C communications program (TV, digital, cinema, trade and consumer print, trade DM) tapped into nervous market sentiment and highlighted the facts of investing with BT. • 2011 winner Aust. Marketing Institute Awards, BT Insurance ($1mill, trade print, PR, digital).
• 2008/2009 BTFG written investor communication (newsletters, statement mailings, magazine and online content) ranked number one in market by industry research body.
BT Financial GroupCommunications Manager
Mar. 2006 - Oct. 2008Sydney Area, AustraliaWith a heavy focus on copywriting and content management, I was responsible for the creation and management of BT's online and printed investor publications, e-newsletters, market commentary, fund commentary and sales collateral.
Brisbane City CouncilConsultant, Internal Communications
Nov. 2005 - Jan. 2006Brisbane, AustraliaMy consultant role with Council was a contract position while I moved from London to Sydney. I was responsible for developing and managing internal communication programs around Council's staff engagement, training and education programmes.
CisionMarketing and Communications Manager
Apr. 2002 - Aug. 2005London, United KingdomSwedish-owned Cision (formerly known as Romeike) is the world's leading provider of communications software and services. As Marketing and Communications Manager, I worked with the UK Head of Marketing to develop and execute Cision UK's commercial marketing, brand and communication strategies.
Logo-Line AustraliaMarketing Manager
Oct. 1999 - Apr. 2002A Brisbane start-up success story, Logoline is a leading wholesale supplier of promotional merchandise to Australia and New Zealand. As marketing executive in a fast-growing business, my role covered traditional marketing - direct marketing, sales, relationship management, events and marketing communications - to everything else involved in helping support one of BRW's Fast 100 companies.
Nova English Language SchoolsEnglish Teacher and other stories
Sep. 1998 - Dec. 1999Chiba, JapanIt took me a bit longer than it should have to finish uni. I chopped courses, starting an Arts/Japanese degree and finishing with a comms/marketing degree. In the mid-90s there wasn't a lot going on in Brisbane, and I took a few different jobs: call centre marketing exec, trainee copywriter/coffee maker and, when that didn't work out, casino barman on the midnight to 8am shift. My high-achieving brother had moved to Japan on a scholarship and offered me a place on his floor. So in 1997 I moved to the edge of Tokyo to teach English. It's a brilliant city in a brilliant country, and I had a heap of fun teaching everyone from students to business men and retiree housewives. At that time, Nova was the biggest English school in the country. It's now defunct - which has nothing to do with me. I can't rule out my brother though.
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