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Work Background
Founder and CEO
CROnnect Pharma BiotechFounder and CEO
May. 2025GlobalWith over 25 years in sales, marketing, and business development within the pharma/biotech industry. I founded CROnnect with a vision to redefine global collaboration in drug development. My mission is to connect pharma, biotech companies, and Contract Research Organizations (CROs) worldwide, ensuring seamless partnerships that accelerate groundbreaking research. With over 25 years of expertise in business development, marketing, and strategic growth, I am committed to bridging industry gaps and fostering innovation in every phase of drug development. As the Founder & CEO, I lead CROnnect’s strategic direction, client engagements, and industry positioning. My role is to shape the future of global research collaborations, drive business growth, and ensure CROnnect remains the trusted consultancy for pharma and biotech partnerships. Responsibilities: - Define and execute CROnnect’s vision to establish it as a leader in global research partnerships. - Build strategic connections with pharma, biotech firms, and CROs to facilitate meaningful collaborations. - Oversee branding, marketing, and industry outreach to strengthen CROnnect’s market presence. - Guide business operations to ensure efficiency, scalability, and client success. - Develop long-term strategies for expansion and influence within the drug development space. - Engage with stakeholders—executives, investors, and industry leaders—to advance CROnnect’s mission. - Shape financial strategy to drive revenue growth and sustainability. - Champion innovation, regulatory alignment, and best practices in research partnerships. - Represent CROnnect at global conferences, summits, and industry forums to establish thought leadership.
Head of Business Development (VFPL-Singapore Research Lab)
Philip Morris InternationalHead of Business Development (VFPL-Singapore Research Lab)
Dec. 2020 - May. 2025Singapore, SingaporeLed strategic initiatives and operational execution to achieve significant business growth and global market penetration. - **Consulting Expertise:** Engaged with Philip Morris International as a consultant from December 2020 to April 2021 to craft a comprehensive 5-Year Go-To-Market Strategy, driving long-term business success. Transitioned to Head of Business Development at Vectura Fertin Pharma Laboratories (VFPL) in August 2021. - **Business Expansion:** Successfully spearheaded the global launch of a new Preclinical CRO (Contract Research Organization) business across US, EU, and APAC regions, establishing VFPL’s Business Development Department to support organizational objectives. - **Stakeholder Leadership:** Built strong relationships with Key Opinion Leaders, industry consultants, and C-level executives by managing scientific external affairs and stakeholder engagement, showcasing exceptional communication skills, strategic insight, and relationship-building expertise. - **Recruitment and Training:** Directed recruitment and onboarding efforts, enhancing workforce quality and alignment with organizational goals. - **Technological Innovation:** Provided strategic leadership in designing and implementing Salesforce CRM systems, optimizing customer journey mapping through Miller Heiman methodologies. - **Collaborative Leadership:** As a Core Senior Leadership Team member, partnered with departments such as scientific operations, project management, procurement, and IT to ensure alignment with business targets and seamless execution of strategies.
Senior Director of Business Development, APAC
ACM Global LaboratoriesSenior Director of Business Development, APAC
Oct. 2018 - Oct. 2021Rochester, New YorkCultivated and managed strong external relationships with biotech and pharmaceutical customers, while forming strategic alliances with regional partners to expand market reach and business opportunities. - Collaborated closely with Scientific Affairs and Operations departments to successfully secure CRO (Contract Research Organization) business, ensuring alignment with client needs and organizational goals. - Demonstrated leadership in fostering partnerships, executing strategies, and delivering measurable results across diverse markets.
Asia Pacific Director for Business Development
Cerba ResearchAsia Pacific Director for Business Development
May. 2017 - Sep. 2018BelgiumCultivated and managed strategic relationships with clinical-stage biotech and pharmaceutical customers, driving collaboration and business growth across the Asia-Pacific region. - Established and strengthened strategic alliances with regional partners, enabling expanded market reach and enhanced operational synergies. - Closely collaborated with Scientific Affairs and Operations departments to successfully secure CRO (Contract Research Organization) business, ensuring alignment with client needs and fostering long-term partnerships.
International Business Development Consultant
Marietta Pantastico Professional Consultancy ServicesInternational Business Development Consultant
May. 2015 - Dec. 2021Los Banos, Philippines**Business Development Consultant** Delivered high-impact business development consultancy services to prestigious global clients, including: - **Philip Morris International Research Labs (Singapore)** - **ACM (USA)** - **CERBA (Belgium)** - **Crown BioScience (USA)** Successfully supported clients in achieving strategic growth objectives and enhancing market competitiveness. Concluded this consultancy venture upon accepting a leadership role at Vectura Fertin Pharma Laboratories (formerly Philip Morris International Research Labs), which led to a relocation to Singapore.
Director of Business Development, APAC
Crown Bioscience, Inc.Director of Business Development, APAC
May. 2015 - Dec. 2016Sta Clara, CA, USACultivated and managed strategic relationships with preclinical-stage biotech and pharmaceutical customers, driving collaboration and business growth across the Asia-Pacific region. - Closely collaborated with Scientific Affairs and Operations departments to successfully secure CRO (Contract Research Organization) business, ensuring alignment with client needs and fostering long-term partnerships.
Sales and Marketing Manager
vivoPharm Pty LtdSales and Marketing Manager
Jan. 2013 - Apr. 2015Victoria, AustraliaLed all sales and marketing initiatives for the headquarter preclinical Contract Research Organization (CRO) site in Melbourne, Australia. - Strategically identified and developed new business opportunities, driving company growth and expanding the client base. - Successfully managed client relationships, ensuring exceptional service delivery and fostering long-term partnerships. - Designed and executed innovative marketing strategies for the nonclinical CRO business, focusing on efficacy and toxicology/safety assessment services to meet industry needs and standards.
Director Of Business Development
MarkenDirector Of Business Development
Nov. 2011 - Nov. 2012Singapore, SingaporeResponsible in offering the company’s clinical trial logistics and storage services to APAC-based biotech and pharmaceutical companies.
Business Development Manager
Maccine Pte LtdBusiness Development Manager
Mar. 2008 - Nov. 2011SingaporeEmployed and based in Singapore as Business Development Manager for the head office. Generated new business opportunities targeting the APAC region while managing client relations. Responsible for researching and developing marketing opportunities for our CRO business.
Associate Product Manager
DKSHAssociate Product Manager
Dec. 2004 - Nov. 2007PhilippinesEmployed and based in the Philippines, joined the HECA department that oversaw outsourced medical representative sales teams for pharmaceutical clients like Solvay and Novartis. Conducted field work training with medical sales teams and analyzed customer behaviors. Contributed to the design and implementation of ethical pharmaceutical go-to-market strategies
RITEMED DIVISION: Territory Sales Team Manager (Business Development Associate)
United Laboratories, Inc.RITEMED DIVISION: Territory Sales Team Manager (Business Development Associate)
Jan. 2002 - Nov. 2004PhilippinesEmployed and based in the Philippines, part of the team that launched Ritemed products in 2002. Managed a sales team of 7 medical representatives and implemented go-to-market strategies to sell Ritemed prescription and OTC products to the assigned territory (South Luzon including Alabang Muntinlupa).
Medical Representative
Takeda PharmaceuticalsMedical Representative
Jan. 1999 - Nov. 2001PhilippinesEmployed and based in the Philippines as part of the sales medical representative team that executed go-to-market strategies for selling Takeda CNS, cardiovascular, and metabolic therapeutic products in assigned territories (Philippine Heart Center, National Kidney Institute, Pampanga, Baguio).

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