Mariam Lezhava - Head of Sales and Customer Success, Retainly

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Network Power1000+ people

Roles

💰50%

Investor & VC

🔥50%

Startup Founder

✔️50%

Geos

🇬🇪50%

Georgia

🇺🇸50%

United States

Work Background

RetainlyHead of Sales and Customer Success

Dec. 2022

Liberty BankHead Of Customer Value Proposition Division

Sep. 2021 - Dec. 2022Tbilisi, GeorgiaRetail Sales Department

WizTechChief Sales Officer (CSO)

Jul. 2020 - Sep. 2021🚀Responsible for retaining existing customers, increasing the customer base and sales through market penetration strategies, planning advertising campaigns, and delivering new product offerings; 🚀In charge of Market and Competitive intelligence; 🚀Managing all activities involved in sales, operations, customer care, and support system; 🚀Monitoring and forecasting performance of the sales team.

TBC BankService Expert | Value Proposition Design Squad

Jan. 2020 - Jul. 2020Tbilisi, Georgia🔹Monitoring industry and customer relevant innovations and trends which influences our customers; 🔹Identifying opportunities for new or improvements of existing products and services through deep understanding of customer needs and customer feedback on current services offered; 🔹Scoping, designing and testing new or improvements to products and services in close collaboration with functional and project owners; 🔹Engaging customers in the development of future product offerings ensuring strong customer uptake; 🔹Enhancing the organizational understanding of different customer segments, their needs, behaviors and attitudes; 🔹Pushing the organization to be customer centric through strong engagement.

europebetVIP Service Manager

Jan. 2019 - Jan. 2020🟠Developing the VIP strategy for the brand, working closely with Product Marketing Managers and Customer Marketing; 🟠Managing the VIP team and support them to drive their market to their maximum potential; 🟠Formulating a clear operating plan to and execute 1-1 communication with high value customers across different touch points; 🟠Tracking and monitoring high value segment trends and performance; 🟠Planning and organizing VIP events; 🟠Producing regular strategic and campaign plans based on a clear test and learn program.

SWAROVSKIBrand Manager

Feb. 2015 - Jan. 2019Tbilisi, Georgia💎Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brand; 💎Researching and analyzing consumer behavior, market trends and competitor activities Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends; 💎Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs; 💎Measuring and reporting on campaign performance and assessing KPIs and ROI; 💎Organizing events such as product launches, exhibitions and photo shoots.

SteadylogicHuman Resources Manager

Dec. 2013 - Feb. 2015Tbilisi, GeorgiaSteadylogic - a company represented by committed group of professionals providing high quality, diversified range of gaming software and services tailored to its customers business needs. 🟩Developing and implementing HR strategies and initiatives aligned with the overall business strategy; 🟩Bridging management and employee relations by addressing demands, grievances or other issues; 🟩Managing the recruitment and selection process; 🟩Supporting business needs through the development, engagement, motivation and preservation of human capital; 🟩Developing and monitoring overall HR strategies, systems, tactics and procedures across the organization; 🟩Nurturing a positive working environment.

IPM Market Intelligence CaucasusMarket Research Manager

Dec. 2012 - Jan. 2015Tbilisi, Georgia🕵🏻‍♀️Planning, organizing, and running focus groups; 🕵🏻‍♀️Developing various data collection tools such as survey questionnaires, interview guides, & focus group moderator guides and developing a participatory methodology intended to ensure the discussion runs smoothly, stays on track, and delivers the type of information needed; 🕵🏻‍♀️Guiding discussions, encouraging group participants to share their thoughts and opinions about the topics at hand without influencing their opinions or giving the facilitator/moderator’s opinion; 🕵🏻‍♀️Processing and structuring focus group findings and conclusions; 🕵🏻‍♀️Preparing and delivering a report summarizing the findings after each focus group.

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