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Work Background
Plus Alpha TokyoChief Marketing Officer
Mar. 2018Taipei City, Taiwan
Plus Alpha TokyoChief Marketing Officer
Jan. 2018Tokyo, JapanMarketing agency base in Tokyo & the Americas. We build effective social media channels for brands, corporations and governments. With background in international media, fashion industry and tourism. We focus in creating effective and unique experiences images and video content. Driving business from quality social media,
Ralph LaurenMarketing & Communications Regional Director for Latin America
Jun. 2012 - Nov. 2016Panamao Develop strategic plans to drive the brand and business objectives with each retail & wholesale partner/licensee.
o Ensure clear and consistent brand positioning across our portfolio of brands in the region.
o Develop, negotiate and manage co-op advertising programs with each retail/ wholesale partner
o Participate in seasonal market appointments as needed to build relationships with each account and to understand the strategic sales and merchandising goals for each partner
o Oversee the execution of all marketing activities, and provide timely recaps with measurement of effectiveness against clearly defined objectives
o Create and manage seasonal PR strategies for our portfolio of brands, including oversight of all media activities and seasonal market presentations in the region
o Maintain senior media contacts in editorial, regional, short lead, broadcast and online/social media
o Create and maintain relationships with brand relevant influencers across the region, with a focus on priority countries for the business.
o Provide visibility and partner with key corporate stakeholders on all elements pertaining to the social media strategy for LATAM
o Attend key industry events (company events, fashion show, etc.)
o Work closely with NY Marketing and Communications teams to develop strategic approach to building the brand in Latin America
o Establish collaborative, respectful partnerships with all external contacts and work closely to ensure compliance with agreed-upon strategies, guidelines and brand standards
o Manage Marketing and PR budgets as well for a detail monitoring of the expenses by month
o Prepare seasonal marketing and communications summaries and program recaps to keep Division President and key stakeholders informed of all activities
PRL Entreprises ( Ralph Lauren)Visual Merchandising Manager
Jun. 2008 - May. 2012Panama* Responsible for all the Wholesale accounts in regards product presentation and Merchandising on the Latin America Region including Specialy and Departmet stores.
* Seasonally plan that include floor plan layout, Concept and collections distributions.
* Training of the staff/ sales people about the new arrivals, collections, inspirations, colors, fits, etc....
* Planned seasonally travels to the most important accounts.
* New Corners opening plan.
* Order all the in store collateral to support the product assortment seasonally and distribute this to the accounts.
* Make all the Purchase orders in regards selling tools ( mannequins, hangers, shirt stands, etc) and make sure each corner have their package plan and set this at the floor accordingly.
* Make all the Props order per corner and make sure each corners have their package and set this at the floor accordingly.
* Weekly meeting with the sales coordinators at the stores to monitor inventories, new customers data base, rotation plans.
* Seasonally reports in regard fixtures damaged that need to be replace to order new one.
* Coordinate all the in Store backlits images seasonally.
* Windows changes and creative support in Retail Stores of the Region.
* Support all retail stores merchandising.
* Showroom set up for Market.
* Capacity sheet per store layout.
* Attend to the buys and recommend best product for visual presentation at the stores.
Quimica 360BTL Marketing Planner
Jan. 2008 - May. 2008Panama
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