Marcio Steffen - Chief Design Officer (CDO), Mars Innovation Labs

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Work Background

Mars Innovation LabsChief Design Officer (CDO)

Mar. 2023São Paulo, BrazilIn my current role, I oversee overarching design strategy and creative direction, ensuring alignment with established brand identity and growth trajectories. I lead design teams in delivering vision for the creation of innovative and cohesive design solutions. I partner with marketing, product development, and engineering teams to present cohesive design initiatives across products, services, and communication channels. I also champion user-centric design solutions to optimize user experiences and interface of product and service portfolio. As well, I leverage key insights of trends and competitor operations to present cutting-edge solutions and maintain organizational position at the forefront of the industry. • Execute design strategy while improving user experiences, driving satisfaction, engagement, and business retention; drive brand recognition and loyalty through creative content development and distribution across relevant channels. • Cultivate highly effective teams of top-performing talent through recruitment, training, onboarding, and integration with existing team members. • Facilitated continuous organization growth and achievement of KPIs across revenue, market share, and customer acquisition. • Forged strategic partnerships with industry leaders to foster collaborative ecosystem through synergies and mutual success. • Received industry recognition through awards and accolades, showcasing company’s commitment to excellence.

MiniChief Design Officer (CDO)

Dec. 2021 - Jun. 2023I led design strategy and creative direction, overseeing the creation of all digital solutions for both B2B and B2C segments. I ensured alignment with brand identity and growth objectives, collaborating with cross-functional teams to deliver innovative design solutions with a user-centric focus. Staying ahead of industry trends, I leveraged insights to maintain our organization's leading position. Achievements from this role include driving user satisfaction, engagement, and business retention, building high-performing teams, contributing to organizational growth, and receiving industry recognition through awards, showcasing our commitment to excellence.

OracleHead of User Experience Design and Innovation Advisory for Latin America

Dec. 2017 - Sep. 2023São Paulo, São Paulo, BrazilHere, I maintained full accountability for coordinating UX with customers from strategic accounts across Latin America in pre-sales, sales, and post-sales opportunities. Led team of designers in UX/UI design, product design, art direction, interaction design, design system, and customer experience projects. I also customized customer journeys and prototyped MVPs and PoCs for cross-industry, designing specifications for development. As well, I participated in initiatives across Customer Innovation Center and supported solution delivery for partners and startups. • Cultivated top-performing teams of global designers to drive innovation in UX design. • Partnered with development teams to optimize product quality in accordance with design vision and customer needs.

CognizantHead of User Experience Design Consultant

Aug. 2017 - Dec. 2017São Paulo Area, BrazilIn this role, I guided design team in design thinking, innovation, healthcare, insurance, life sciences, and technology management. I also developed and implemented design strategies in alignment with client and user needs. As well, I partnered with clients to outline needs and deliver innovative solutions to enhance UX. • Oversaw healthcare project for Rede D'Or/São Luis Hospitals; recognized as most innovative project in Latin America at the GGM GAP Summit in 2018.

RockSpoon IncCo-founder, Head of UI/UX Design

Aug. 2013 - Jul. 2017San Francisco Bay AreaIn this role, I founded and oversaw operations for a startup focused on the food industry, leading UI and UX design of products. I participated in all facets of product design lifecycle, from wireframes and prototypes to supervision of testing and development teams in Brazil, Lebanon, and Germany. I also collaborated with cross-functional teams to ensure product strategies aligned with customer and business objectives. • Created intuitive and engaging UX, and oversaw development of design standards and guidelines to ensure consistency across all product lines.

Orolix Technologies SARLSenior Art Director Lead

Feb. 2012 - Aug. 2013LebanonI led and managed operations for a startup specializing in UI design for the food industry. Spearheaded the UI and UX design aspects of our products, overseeing the entire product design lifecycle, from initial wireframes and prototypes to the supervision of testing and development teams across Lebanon, and Germany. Collaborated seamlessly with cross-functional teams to ensure that product strategies were in harmony with both customer and business objectives. • Developed highly intuitive and engaging UX, directing the establishment of design standards and guidelines for consistent application across all product lines.

Terra NetworksSenior Art Director Lead at Sonora

Apr. 2011 - Feb. 2012São Paulo Area, BrazilI managed operations for a music company, overseeing UI/UX design to enhance the music listening experience. Led the development of interface concepts for diverse platforms. Collaborated with cross-functional teams to align designs with business goals. Previous roles involved working with music labels and streaming services. Committed to innovative solutions at the intersection of music and technology. As a Senior Art Director Lead, I have a track record of delivering high-quality results in UI/UX design, consistently exceeding customer expectations.

Nuova!Senior Art Director Lead

May. 2010 - Apr. 2011São Paulo Area, Brazil

FreelanceFreelance Designer

Apr. 2010 - Apr. 2010São Paulo Area, Brazil

OrolixSenior Art Director Lead

Mar. 2007 - May. 2010São Paulo Area, Brazil