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Work Background
BHD EntertaimentAssitant to Director in charge of PR & Marketing Executive
Aug. 2025Vietnam, Ho Chi Minh City- Executed integrated PR & Marketing activities across multiple channels (Facebook, TikTok, online media), including content
planning, campaign activation, trend-driven execution aligned with audience search behavior on AI app.
- Developed and implemented marketing plans and content frameworks for movie projects and large-scale events (movie
premieres, press conferences, Miss Charm 2025), ensuring consistency across offline activations and digital touchpoints.
- Maintained strong media and press relationships, coordinating PR coverage, monitoring publications, managing messaging
accuracy and supporting brand safety under high public visibility.
- Assistant to the Director in charge of PR & Marketing for BHD South Region, directly involved in planning and operating
the full-year marketing roadmap for The Last Secret of the First Emperor - a VND 100-billion movie project - with detailed
task planning, content strategy and phased activations across a 12-month cycle.
- Supported commercial channel operations: Shopee, Tiktok shop.
Corteva AgriscienceMarketing Specialist
Sep. 2022 - May. 2025Vietnam- Contributed to the planning and execution of nationwide marketing programs and large-scale customer events (200–1,000+
attendees), including annual conferences, seasonal sales campaigns, farmer training seminars, trade exhibitions and new
product launches across Rice and Non-Rice portfolios.
- Supported end-to-end campaign activation by coordinating with agencies and field teams. Assisted in KPI tracking,
performance monitoring and preparation of weekly/monthly market reports for product positioning and seasonal
optimization.
- Analyzed market data, customer feedback, and segmentation insights to support acquisition, retention and up-selling
strategies in close collaboration with Sales and Regional Managers.
- Coordinated with cross-functional teams (Sales, Supply Chain, Technical Service, Finance, Regulatory and Marcom) to
support execution progress, compliance and budget control.
- Provided operational and reporting support to the General Director and APAC Leaders.
Eisai Co., Ltd.Commercial Administrator
Dec. 2021 - Sep. 2022Vietnam, Ho Chi Minh City- Work with Product Manager to plan and operation campaign activation with field team and agencies according to grower
market plan
- Record, tracking and process payment for events and Commercial activities. Support Commercial team in tracking and
process claim travel expense with FIN.
- Officer management and operation.
- Assistant to General Director in daily working. Other support for General Director and global visitors.
BayerCustomer Marketing Support
Sep. 2019 - Jun. 2021Vietnam, Ho Chi Minh City- Work with Product Manager to plan and operation campaign activation with field team and agencies according to grower
market plan.
- Build up and manage the data for actual price by quantity of product for each of brand/campaign/region to help create full
picture of agriculture of Bayer and competitors in Vietnam market.
- Routine record, tracking and process payment for events and MKT activities. Support field team in tracking and process
claim travel expense with FIN.
- Perform ad-hoc tasks from line manager and Customer Marketing Lead.
- Good mindset and capability in data analysis and Marketing Campaigns creation.
iCare Benefits GroupArea Sales Manager
Sep. 2016 - Jul. 2019Vietnam, Ho Chi Minh City- Led field sales teams and managed trade marketing & POSM execution across key markets.
- Designed and implemented B2B & B2C marketing strategies to strengthen brand visibility and drive demand.
- Applied data-driven performance management, improving KPI achievement from 72% to 98%.
- Drove rapid revenue growth from VND 700M to VND 2.8B within 4 months through strategic planning and disciplined
execution.
NielsenTrade Marketing Activation Checker
Sep. 2014 - Aug. 2016Vietnam, Ho Chi Minh City- Quality Check and Collect data (sales unit, sales values, brands etc.) of trade marketing for projects.
- Good understanding of local market and customers’ behaviors.
- Projects: Red Coke (Coca Cola), Blue Nationwide (Pepsi), Aladin (VBL: Heineken, Tiger, Larue etc.), Rainbow: all paint brands at Vietnam’s market.
- Collect the advertisement sequence of LCD at building, project: Goldsun Focus Media, Goldsun Frame Media.
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