Michel Lent

Marketing consultant & 2x business owner @Lent Digital

🔥 Startup Founder💸 MarketingBusiness Owner📝 Influencer or Blogger💼 C-level Executive👍 Sales & BizDev🐦 Design🧨 Consulting🏦 Finance✨ Business OwnerBrand Marketing ManagerCommunications ManagerMarketing Analytics ManagerLife CoachingHead of GrowthExecutive CoachBusiness AnalystPartnerInfluencerMarketing DirectorCEOCMOAdvisorFounder

Michel Lent is a seasoned marketing consultant and the founder of Lent Digital, a company dedicated to providing expert digital marketing services. With over two decades of experience in the industry, Michel has developed a deep understanding of the digital landscape and how to harness its power to achieve business objectives. Before founding Lent Digital, Michel held numerous leadership roles in a range of prestigious agencies, where he devised and implemented effective digital marketing strategies for a multitude of clients. His comprehensive knowledge of digital channels and data-driven approach has earned him a reputation as a leading expert in his field. Michel Lent possesses a unique blend of technical expertise, creative thinking, and strategic planning abilities, making him an invaluable asset to businesses seeking to optimize their digital marketing efforts. His work has made significant contributions to the success of many brands, reflecting his commitment to delivering exceptional results.

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Network Power<100 people

Roles

💸75%

Marketing

🧑‍💼62%

C-level Executive

🔥50%

Startup Founder

Geos

🇧🇷37%

Brazil

Work Background

Chiefs.GroupCMO as a service

Jan. 2020

Aceleração Profissional c/ Michel LentCareer mentor and startups advisor

Jan. 2018As a pioneering initiative in the field of mentorship, Café c/ Lent is a 'pro-bono' project that provides guidance on career development, entrepreneurship, and professional challenges. Adopting a flexible contribution model, the program allows mentees to contribute as much as they wish or can, accounting for a competitive schedule and a variable waiting time for appointments. Since its inception in 2018, Café c/ Lent has conducted almost 1000 mentoring sessions, fostering rich exchanges of experiences and mutual learning. The space is dedicated to discussions about the dynamics of the job market, career stages, strategies for ongoing professional development, as well as tackling the challenges of entrepreneurship and the complexities of marketing and business in companies of various sizes.

GaudiumAdvisor

Jan. 2012With an extensive professional background spanning nearly 30 years, I have dedicated part of my time over the past decade to serving as a business advisor to companies and entrepreneurs. In a part-time capacity, I offer strategic guidance on the structuring of businesses, products, and services, with a monthly commitment of hours and, sometimes, an equity stake. My experience ranges from starting various businesses to strategic high-level marketing management, with a customized application of my skills to each business context, aiming to enhance growth and solidify the presence of companies of various sizes in the market.

German AcceleratorStartup Mentor

Sep. 2023Part of the community of 500 hand-picked, top mentors around the globe.

Lent DigitalInternational Keynote Speaker

Sep. 1998Total Lectures: 161 Aracaju, SE Araçatuba, SP Angra dos Reis, RJ Belo Horizonte, MG Brasília, DF Campinas, SP Curitiba, PR Fortaleza, CE Jabaquara, SP Juiz de Fora, MG Maceió, AL Porto Alegre, RS Recife, PE Rio de Janeiro, RJ Salvador, BA Santos, SP São José dos Campos, SP São Paulo, SP Taubaté, SP Uberlândia, MG Vitória, ES Buenos Aires, Argentina Panama City, Panama Lisbon, Portugal Montevideo, Uruguay Miami, United States Oslo, Norway Different Countries: 7 Different Cities: 28

Ame DigitalChief Marketing and Experience Officer

Jan. 2022 - Dec. 2023At Ame Digital, Michel Lent was a key member of the senior executive team, overseeing a diverse group of more than 70 professionals across branding, media, CRM, user experience, and the Mundo Ame loyalty program. His primary responsibilities included overhauling the media performance modeling, refining channel attribution, optimizing acquisition costs, and redefining the product strategy and brand positioning. Key Achievements: • Developed and implemented a comprehensive framework for attribution metrics and acquisition cost analysis. • Orchestrated the highly successful Black Friday campaign in 2022. • Conducted a thorough reassessment of sponsorship strategies and brand investment allocations. • Amplified the brand's visibility and engagement on social media platforms.

modalmaisPartner, Chief Marketing Officer

Jan. 2020 - Dec. 2021Reporting directly to the executive committee and stakeholders, Michel Lent spearheaded the restructure of the marketing, corporate communication, and user experience divisions. His leadership was pivotal in synchronizing the bank's strategic direction and its rebranding initiatives, undertaken in collaboration with Ana Couto Branding studio, in preparation for the company's initial public offering (IPO) on the B3, Brazil's main stock exchange. Within his team, Lent managed specialists tasked with content creation, advertising campaigns, media planning, customer acquisition tactics, media relations, and the development of digital offerings, encompassing both websites and mobile applications.

Lent/AG, The Startup AgencyFounding Partner

Jan. 2015 - Dec. 2018BrazilThe agency, renowned for its digital-centric ethos, was committed to tackling business and communication challenges with solutions not confined to any single platform. Its portfolio of esteemed clients included industry giants such as B2W Americanas.com, Submarino, Shoptime, Imovelweb, and Ancar. Key Achievements: • Established the agency's brand presence in the market and developed its public relations strategy. • Structured and managed the agency's finances. • Drove market development and spearheaded sales efforts. • Provided leadership and oversight for the agency's workflow and creative endeavors.

Pereira & O'Dell BrasilManaging Director

Jan. 2012 - Dec. 2015BrazilMichel Lent was at the helm of developing, executing, and overseeing the profit and loss (P&L) for the agency's operations, which had its roots in San Francisco, USA, and was a part of Grupo Abc. Key Achievements: • Established and managed a robust team of up to 70 members, fostering the internal culture and successfully launching two new offices. • Secured a portfolio of high-profile corporate clients, securing partnerships with market leaders such as Fiat, Jeep, Natura, Submarino.com, Americanas, Nestlé, and InfoGlobo. • Led the service and commercial teams with a strong emphasis on achieving tangible results and fulfilling the objectives set forth in client engagements. • Directed the overarching strategy for both the business and creative teams, ensuring alignment with the agency's goals and vision.

PontomobiPartner, VP of Planning and Strategy

Jan. 2011 - Dec. 2012São Paulo Area, BrazilIn a dynamic market landscape, I played a pivotal role in steering the company through a period of significant transformation and growth. As a strategic leader, my focus was on reshaping our business approach and enhancing our visibility in the marketplace. Key Achievements: • As part of the Executive Board, I spearheaded the company's repositioning, crafting a new business strategy and elevating our market communication to new heights. • I was deeply involved in the group's reorganization post-acquisition, integrating several companies and culminating in a unified team of over 200 professionals spread across five offices in Brazil. • I took the helm of the marketing division, managing planning, content, and interface initiatives with a dedicated team of 40 individuals. • My strategic direction was crucial in the successful rebranding of our brand, setting up robust communication channels that enhanced our group's market engagement. • I played a key role in establishing the creative business planning team, setting the stage for innovative growth and development.

Ogilvy InteractiveGeneral Manager

Jan. 2009 - Dec. 2011São Paulo Area, BrazilAt the forefront of industry innovation and organizational change, I have had the opportunity to guide significant transitions and foster integration within leading agencies. My strategic vision and leadership were instrumental in not only navigating these changes but also in driving the company towards a globally recognized creative powerhouse. Key Achievements: • I was the driving force behind the successful merger of Ogilvy Interactive with 10'Minutos, overseeing the emergence of a vibrant organization that boasted a 110-strong workforce across three cities. • I led the challenging integration of offline and online advertising departments, ensuring seamless collaboration between creative, client service, planning, and production teams. • My leadership was central to the evolution of Ogilvy Brasil into an agency celebrated for its creativity on the world stage, with my team's efforts being honored at international festivals, including the prestigious Cannes Lions.

10'MinutosFounder, Chief Creative Officer

Jan. 2002 - Dec. 2009São Paulo Area, BrazilStarting from scratch, with no clients or revenue to speak of, I took the company from a mere concept on paper to a thriving entity. This journey required not only a clear vision but also a strategic execution that involved building the company's operations from the ground up. My role was pivotal in every step, from initial client acquisition to financial stability, and eventually leading to a significant merger and acquisition (M&A) deal with an international communications group. Key Achievements: • I was instrumental in securing and nurturing relationships with major clients, propelling our agency to the forefront of the digital marketing industry. Our client roster grew to include prominent names such as Coca-Cola, Banco Real, Banco Santander, and 20th Century Fox, which was a direct result of our innovative approach and commitment to delivering measurable results. • My leadership in 2009 was crucial as I guided the agency through a seamless merger with the Ogilvy group. This strategic alliance not only expanded our market presence but also validated the agency's success, marking a crowning achievement in our history and setting a new course for our future endeavors.

MIAMI AD SCHOOL BRASILProfessor, Coordenador de Comunicação Digital

Jan. 2002 - Dec. 2008São Paulo, BrazilAs the academic coordinator at Miami Ad School São Paulo, Michel Lent was a trailblazer in structuring the digital communication course during a time when advertising for new platforms was just beginning to crawl. With an innovative approach, Michel brought in leading industry professionals to serve as teachers and speakers, cultivating students who have gone on to excel in international careers.

DM9DDBCreative Director

Jan. 2000 - Dec. 2002São Paulo Area, BrazilAs Creative Director, I was at the helm of the agency's digital transformation during the height of the .com boom. I led the expansion of the interactive department from a modest team of four to a robust group of 25, meticulously crafting teams, streamlining processes, and fostering a culture of digital creativity that would become a hallmark of the agency. My strategic direction and creative oversight were instrumental in winning pitches for high-profile clients and launching numerous .com ventures. During my tenure at DM9, the agency not only embraced but also became synonymous with digital creativity, earning numerous accolades at international award festivals. This period of innovation and growth culminated in my rapid promotion to Creative Director. Main clients I worked with included powerhouse brands like americanas.com, Itaú, and Honda, among others. My leadership in these campaigns not only drove client success but also solidified our reputation as a creative force in the digital realm.

Globo.comFounder, Product Development Manager

Jan. 1999 - Dec. 2000Rio de Janeiro Area, BrazilWhen I joined Globo.com, the company was in its nascent stages; there was a blank canvas awaiting the first strokes of innovation. As part of the pioneering team, I was deeply involved in the initial strategic definitions that would launch what is now the country's leading information portal and a cornerstone of Brazil's largest communication group. My role was crucial in building the foundations of the creative and product teams from the ground up, starting with a small, agile group of fewer than 20 people. This core team was the seed that grew into a digital powerhouse, now employing hundreds of professionals and setting global benchmarks in UX. Key Achievements: • I led the content planning and design of the portal, setting the tone for what would become a primary source of information for millions. • I was responsible for structuring the creative team, establishing a robust process for creation that would underpin the portal's success and drive innovation within the industry.

Bowne Global SolutionsBusiness Development Manager

Jan. 1998 - Dec. 1999Rio de Janeiro Area, BrazilUpon joining Bowne Global Solutions, a company specializing in the localization of CD-ROMs for major clients, my digital agency operation was integrated, giving rise to Bowne Internet Solutions. This strategic move expanded the company's service portfolio in Brazil to encompass websites and digital products. My arrival marked the inception of this new division, bringing with it a team, a client base, and revenue. My legacy endured beyond my tenure, with the operation continuing to thrive and expand for many years thereafter. Key Achievements: • I was instrumental in establishing the Brazilian division of Bowne, laying the groundwork for brand development, steering creative direction, and overseeing planning, client service, and business growth. • The clients I brought in and worked with were some of the most prestigious in the region, including VCP, Rede Globo, Telecine, GNT, and Globosat, further cementing our division's reputation as a leader in digital solutions.

10'MinutosFounder, Creative Director

Jan. 1996 - Dec. 1998Rio de Janeiro Area, BrazilAs a co-founder of one of Brazil's pioneering interactive agencies during the dawn of the digital era, I played a seminal role in cultivating the digital landscape across the nation. My efforts were central to the establishment of PROMIT, the first national association dedicated to uniting and advancing the interests of digital professionals in Brazil. In this trailblazing phase, I was instrumental in fostering relationships with key clients and brands, leveraging the nascent digital medium to build their online presence. Our client list was a testament to our diverse capabilities, ranging from creating digital platforms for iconic soccer players like Ronaldo and Romario to developing online strategies for celebrated musician and composer Ivan Lins. We also partnered with major corporations such as IBM and Shell, as well as leading media entities like TV Globo and O Globo, setting the standard for digital innovation and engagement in the country.

MLabCreative Director

Jan. 1996 - Dec. 1996Rio de Janeiro Area, BrazilMLab, initially known as Medialab, stood at the forefront of Brazil's internet technology scene as one of the earliest firms to craft websites for major clients. After completing my master's in Interactive Telecommunications at NYU, I joined this pioneering company as a Creative Director. Collaborating with a seasoned team of professionals, we developed some of the country's first website projects for iconic clients, including Shell, Itaú, and the Ministry of Education, among others.

MVBMS Euro RSCGInterface Designer

Jan. 1995 - Dec. 1996Greater New York City AreaThis agency was a pioneer in developing institutional websites for its global clientele. Situated in the bustling hub of New York, it served high-caliber clients including International Paper, Philips, and Volvo. In my role at the agency, I specialized in website creation, taking charge of both design and programming for projects commissioned by these large-scale clients. This position marked my inaugural professional experience at a firm deeply entrenched in the internet business sector.

Agency.comUser Interface Designer

Jan. 1995 - Dec. 1995Greater New York City AreaShortly after mastering the fundamentals of HTML, Michel Lent was recruited by Agency.com, at that time an emerging startup with just eight employees. He was brought on board to contribute to the American Express University website project, taking on the roles of user interface designer and HTML programmer. This position marked Michel's inaugural foray into the interactive industry, setting the stage for a distinguished career in digital innovation.