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Network Power<100 people
Roles
🔥50%
Startup Founder
✔️50%
IT
🧑‍💼50%
C-level Executive
Geos
🇧🇬50%
Bulgaria
🇬🇧50%
United Kingdom
Work Background
Head of Media House
Red BullHead of Media House
Oct. 2021 - Oct. 2023São Paulo, BrasilOverseeing the Red Bull Media Network in Brazil, within the marketing division. I was in charge of content & earned media strategies, including communications & PR; multimedia production (live broadcasting, VOD, podcasts); digital activation, programming & publishing (owned platforms & social media); distribution, content licensing; media partnerships and influencer marketing. Leading a team of +20 people, including senior managers, technicians and creatives.
Head of Digital
Red BullHead of Digital
Jan. 2019 - Oct. 2021São Paulo, São PauloResponsible for content programming operations, I've lead a team in charge of the brand's digital channels, including owned platforms, social media accounts and 3rd part partners (content creators, multi-channel networks, agencies, advertising platforms). Main tasks: programming strategy, audience development, content commissioning/creation, event activation, coverage planning, localization, paid media campaigns, project management, analytic insights. Working in collaboration with other areas such as corporate communications, video production, branding, sports & culture events.
App Store Managing Editor
AppleApp Store Managing Editor
Feb. 2017 - Aug. 2018São Paulo Area, BrazilResponsible for the App Store editorial operations in Brazil, creating and executing content marketing strategies to reinforce App Store's local tone and increase general user engagement. Main tasks: content creation; localization; UX design; app merchandising & audience engagement strategies; programming planning; analytics & insights reports; international newsroom coordination; relationship with local app developers & gaming studios – all this while providing primary support to marketing and business development projects.
App Store Editor
AppleApp Store Editor
Feb. 2016 - Mar. 2017São Paulo, BrasilIn charge of creating editorial concepts to improve the app discoverability experience for Latin American App Store users in six countries, including Brazil, Argentina and Mexico. Main tasks: screening, testing, discovering and activating the best/most relevant apps (with focus in entertainment, media and sports) in owned and managed platforms; pitch and approval of promotional assets; programming planning; creative copywriting; analytics & insights reports on user's engagement and overall audience development.
Traveler & Freelancer Journalist
SabbaticalTraveler & Freelancer Journalist
Dec. 2014 - Nov. 2015Around the WorldIn a sabbatical year, I’ve made a route the world trip, having the chance to get in touch with multiple cultures in +20 countries of 4 continents - after all, it was a deep journey of empirical learning about perspectives. While traveling, I've worked as a freelance writer and photographer for major websites, magazines, and newspapers in Brazil, including Folha de S.Paulo, UOL, Top Magazine, Ideal H+K Agency, and projetodraft.com.
Editor-in-Chief
MicrosoftEditor-in-Chief
Oct. 2013 - Aug. 2014São Paulo Area, BrazilSr. Manager within the Information & Content Experiences division. In charge of Microsoft’s editorial operations in Brazil, overseeing MSN web portal & owned mobile apps. Main tasks: team leadership, audience strategy, content development, acquisition & programming, tone of voice & style, coverage planning, general commissioning, video strategy, social media, audience reports; international editorial & product coordination. I've also worked as the primary liaison with product, marketing, business development, legal and sales teams.
Head of Media & Editor-in-Chief
YahooHead of Media & Editor-in-Chief
Sep. 2008 - Oct. 2013São Paulo Area, BrazilResponsible for overall audience strategy, plus content operations and editorial teams leadership. In this role, I have built a diverse network of media partners, hired and managed the newsroom and worked in the conception of several digital media products in multiple formats and subjects. Main tasks: audience development; setting editorial vision & tone of voice; media partnerships; content commissioning; coverage planning; programming & distribution strategy; product development; social media strategy; content marketing; branded content solutions; business development; budget management; corporate comms - while actively cooperating with sales, marketing, PR, legal, finance, product, engineering and global media teams.
Product Marketing Manager
YahooProduct Marketing Manager
Mar. 2007 - Sep. 2008Miami, FloridaI’ve led product localization and audience acquisition strategy for Yahoo Community Products - Flickr, Yahoo Answers and Yahoo Groups -, executing product marketing initiatives in the US Hispanics, Mexican, and Argentinean marketplaces. I’ve hired and managed a team of 8 people across the region and was the primary point of contact with regional and global teams of sales, marketing, engineering, PR, and legal.
Editor & Product Manager
YahooEditor & Product Manager
Feb. 2005 - Feb. 2007São Paulo Area, BrazilWorking for Yahoo Brasil and Yahoo Argentina homepages, I took care of content editing & programming and coverage planning, following daily news and sports in both countries for two years. I also have led product and editorial teams at the FIFA World Cup-06 coverage - a big project, as Yahoo was one of the event’s top sponsors at the time.
Editor
Guia da SemanaEditor
Oct. 2004 - Feb. 2005São Paulo Area, BrazilWorked on copy-editing & programming, covering nightlife, music, food and arts. Responsible for organizing content migration from the recently acquired Via Global’s database, also transferring general best practices, style guides and other relevant assets from one company to the other.
Editor in Chief
Via GlobalEditor in Chief
Feb. 2003 - Oct. 2004São PauloI was in charge of hiring and leading the editorial team at Via Sampa web portal, overseeing content production and programming for online and printed versions of the city guide. I also have worked in the concept and execution of Night Reporter Eldorado, a radio show co-produced by Via Global and Eldorado Radio. Via Global has been acquired by its former competitor Guia da Semana at the end of 2004.
Editor
Via GlobalEditor
Feb. 2002 - Feb. 2003Rio de Janeiro Area, BrazilCopy-editing, programming & writing content for Via Global's city guides in Rio, Porto Alegre, Brasilia and Curitiba; responsible for food and arts sections. I was also one in charge of community management, customer care and product quality assurance. Besides being a very popular online city guide at that time, Via Global was one of the first social networks in Brazil, with features such as user reviews, groups and IM.
Digital Media Intern
EstácioDigital Media Intern
Mar. 2001 - Feb. 2002Rio de Janeiro Area, BrazilResponsible for uploading advertorial content to the University’s website; adapting to the digital environment marketing campaigns originally published in major newspapers from Rio de Janeiro. I was in charge of text-review of all marketing campaigns (online and offline) related to new courses and classes.

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