Red BullHead of Digital
Jan. 2019 - Oct. 2021São Paulo, São PauloResponsible for content programming operations, I've lead a team in charge of the brand's digital channels, including owned platforms, social media accounts and 3rd part partners (content creators, multi-channel networks, agencies, advertising platforms). Main tasks: programming strategy, audience development, content commissioning/creation, event activation, coverage planning, localization, paid media campaigns, project management, analytic insights. Working in collaboration with other areas such as corporate communications, video production, branding, sports & culture events.