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Work Background
Nanoramic LaboratoriesMarketing Manager
Jun. 2021 - Jun. 2024Boston, Massachusetts, United StatesStrategic Planning and Brand Leadership:
•Pioneered innovative brand positioning strategies by collaborating with cross-functional teams, resulting in a 70% increase in LinkedIn post impressions and a 45% growth in followers.
•Guided strategic planning and execution of comprehensive marketing calendars, integrating digital advertising, CRM optimizations, and event promotions to bolster brand presence and align with organizational goals.
•Conducted in-depth market research and competitor analysis to inform marketing strategies, driving continual improvement and strategic adaptability. Content Development and Campaign Management:
•Directed content creation initiatives and lifecycle marketing campaigns, successfully managing budgets to optimize resource allocation and engagement across LinkedIn, Twitter, Facebook, and YouTube.
•Developed high-impact sales materials and automated email campaigns leveraging A/B testing, resulting in heightened messaging effectiveness and increased conversion rates by 25%.
•Launched and managed a results-driven marketing newsletter, surpassing industry open rates with over 21%, indicating robust content strategies and subscriber engagement. Cross-Functional Project Leadership and PR Strategies:
•Spearheaded major cross-functional projects involving key stakeholders to enhance brand leverage, achieving a remarkable 113% increase in earned media mentions and significantly elevating market presence.
•Orchestrated engaging webinars, achieving record-breaking 400+ participants and fostering strategic alliances with industry experts to expand brand influence. Data-Driven Operations and CRM Management:
•Championed the adoption and management of CRM frameworks, optimizing HubSpot utilization for effective marketing and sales operations, improving data accuracy and team collaboration.
•Implemented robust performance tracking systems that delivered actionable insights, informing strategic decisions and underpinning long-term marketing plans.
Nanoramic LaboratoriesMarketing Coordinator
Oct. 2019 - Jun. 2021Boston, Massachusetts, United States•Coordinated with graphic designer to develop high-quality creative assets and established brand asset library including, product photos and b-roll, social media backgrounds, slide decks, and product brochures
•Wrote content for LinkedIn and Twitter social posts for event promotion in alignment with brand guidelines and value proposition
Florence University of the ArtsStudy Abroad Student
Aug. 2017 - Dec. 2017Florence, Italy
Providence CollegeStudent Writer
Sep. 2015 - May. 2019Providence, Rhode Island Area
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