Expert social media management, strategy, and content creation to boost your brand’s digital presence ✨More...
Lauren Cotta
Marketing Manager
Verified
In my marketing experience, I have successfully managed comprehensive strategies and campaigns that significantly boosted brand presence and engagement. By overseeing a 360-degree marketing calendar, I developed targeted content and B2B multi-channel campaigns tailored to each stage of the customer journey. This involved collaborating with internal teams and external partners, managing tasks, ensuring deadlines were met, and addressing any potential risks. My efforts led to an impressive 113% increase in media mentions and a 70% boost in LinkedIn impressions and followers through strategic digital and media initiatives.
In addition to strategy, I am proficient in content development, having written and edited engaging materials for various platforms that led to a 30% increase in web traffic. My approach to email and campaign management was equally impactful; I spearheaded lead conversion initiatives, optimizing them through A/B tests and CRM automations which resulted in a 24% rise in lead conversion rates. Moreover, my execution of webinars consistently attracted 200-300 leads, with a record-setting event drawing over 400 leads. Furthermore, I launched a marketing newsletter, achieving a 21% open rate, surpassing industry benchmarks.More...