In my marketing experience, I have successfully managed comprehensive strategies and campaigns that significantly boosted brand presence and engagement. By overseeing a 360-degree marketing calendar, I developed targeted content and B2B multi-channel campaigns tailored to each stage of the customer journey. This involved collaborating with internal teams and external partners, managing tasks, ensuring deadlines were met, and addressing any potential risks. My efforts led to an impressive 113% increase in media mentions and a 70% boost in LinkedIn impressions and followers through strategic digital and media initiatives.
In addition to strategy, I am proficient in content development, having written and edited engaging materials for various platforms that led to a 30% increase in web traffic. My approach to email and campaign management was equally impactful; I spearheaded lead conversion initiatives, optimizing them through A/B tests and CRM automations which resulted in a 24% rise in lead conversion rates. Moreover, my execution of webinars consistently attracted 200-300 leads, with a record-setting event drawing over 400 leads. Furthermore, I launched a marketing newsletter, achieving a 21% open rate, surpassing industry benchmarks.More...
Katie Swarthout
Marketing Specialist@Building36
Verified
Hi! I'm Katie. I'm a dynamic marketing professional with a driving focus on intention and creativity. A long-time (although now very part-time) fine artist with an intensive educational background in Digital Marketing and Design (MS), Art History and Arts Administration (BA), I carry my artistic flair and attention to detail into every aspect of my work as a digital marketer.More...
Marcela Zwicker
Social Media Community Manager & Graphic Designer
Verified
I started my career as a graphic designer and later moved into social media management, combining creativity with strategy. Working with important clients at a previous agency helped me improve my skills and deliver great results in busy, fast-paced environments. Over the past year, I’ve focused on building brand visibility and engagement through creative campaigns and clear, consistent storytelling. By mixing creative ideas with strategic planning, I’ve been able to create a strong brand presence that connects with people and delivers real results.More...