Salvatore FerragamoMarketing Coordinator & Buyer
Jan. 2019 - Sep. 2021Dominican Republic- Develop and implement, together with the Administration Manager, marketing and business strategies
- Influencer Marketing management - Client relationship engagement
- Create alliances with other brands for business strategies
- Buying: Market research and sales management for the purchase of merchandise
- Trend forecasting and analysis
- Creating yearly Marketing Plan - Creating trimester Institutional Media Plan - PR Reports
- Event planning: strategic alliances, sponsorships, coordination and event realization
- Influencers / Bloggers: management of borrowed items, strategic alliances, news communication
- Clippins: report of trimonthly clippings
- Constant contact with magazines and publishers in order to get guidelines and clippings
- Give support to the Visual Merchandiser to optimize sales