Honasa Consumer Pvt Ltd (Mamaearth)Strategy Manager
Jan. 2021 - Oct. 2022India, GurgaonStrategy and Innovations Mamaearth ME (India's First Made Safe Approved Range of Fine Fragrances) - Launched Mamaearth ME range of Fine Fragrances - Aqua, Floral, Oud, White Musk, and First Rain in SKU sizes of 50ml and 8ml, as well as Perfume Body Sprays (Gas Free) of 120ml and Discovery Set - Led the Innovation Charter from Idea Stage to Launch Stage - Responsibilities - Product Strategy, Pricing Strategy, Vendor Management, Olfactive Selection, 3P Management, Packaging, Artwork Management, Ingredient and Performance Claims, Product Shoot, Consumer and Community Feedbacks - Cross-Functional Collaboration - R&D, Packaging, Artwork, Creative, Influencer, 3P, Supply Chain, Revenue, Community, Brand Marketing Business Case and Project Management Mamaearth Fresh - Made 100% natural ingredients for skin, hair, and body in fresh & small batches delivered right at your doorstep. Recipes inspired by grandmothers & moms, bringing back the nostalgia of simpler times - Collaborated with cross-functional teams including R&D, Packaging, Creative, Brand and Performance Marketing, E-commerce, and Logistics - Responsible for Product Strategy, P&L Management, Artwork Management, Concept and Consumer Feedbacks, 3P Management, Channel Strategy, Pricing Strategy Brand Factory - Aqualogica and Ayuga for Hydrate+ Range and Kumkumadi Range - Defined the Brand Strategy that led to the insurgence of Aqualogica and Ayuga brands - Responsibilities: Concept Testing, Innovations, Vendor Management, Order Management, Community Evaluation, Clinical and Product Performance Evaluation. Innovation Strategy - Colour Care - Responsibilities - Category Analysis, Trend Analysis, Competition Benchmarking, Product Strategy, Agency Management Business Dashboards - Created and Executed Business Dashboards for Innovations Business Function