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Network Power<100 people
Roles
🧨39%
Consulting
✨34%
Business Owner
🔥30%
Startup Founder
Geos
🇮🇳34%
India
🇺🇸26%
United States
🇦🇪8%
United Arab Emirates
Work Background
Estee LauderProduct Marketing Manager
Jan. 2023 - Apr. 2023India, Gurgaon• Implemented local pricing strategies for product launches in alignment with Global
Pricing Benchmarks, while also incorporating price adjustments. (Revenue Increase
by 10%)
• Conducted analysis on KCI (Key Consumer Insights) and identified product claims for
Vitamin Enriched Skin Tint for Bobbi Brown.
• Collaborated with the EMEA Regional Team and R&D to finalize the direction.
Analyzed online reports and proposed sampling initiatives, product duos and trios to
boost repeat purchases, driving revenue growth. (Revenue increase by 15%)
• Collaborated with EMEA Regional Team and 3P for kick-off of setting up of Local
Production for Vitamin Enriched Face Base Ensured optimal monthly forecasting of
online retailer orders, minimizing inventory costs and maximizing profitability.
Honasa Consumer Pvt Ltd (Mamaearth)Strategy Manager
Jan. 2021 - Oct. 2022India, GurgaonStrategy and Innovations Mamaearth ME (India's First Made Safe Approved Range of Fine Fragrances) - Launched Mamaearth ME range of Fine Fragrances - Aqua, Floral, Oud, White Musk, and First Rain in SKU sizes of 50ml and 8ml, as well as Perfume Body Sprays (Gas Free) of 120ml and Discovery Set - Led the Innovation Charter from Idea Stage to Launch Stage - Responsibilities - Product Strategy, Pricing Strategy, Vendor Management, Olfactive Selection, 3P Management, Packaging, Artwork Management, Ingredient and Performance Claims, Product Shoot, Consumer and Community Feedbacks - Cross-Functional Collaboration - R&D, Packaging, Artwork, Creative, Influencer, 3P, Supply Chain, Revenue, Community, Brand Marketing Business Case and Project Management Mamaearth Fresh - Made 100% natural ingredients for skin, hair, and body in fresh & small batches delivered right at your doorstep. Recipes inspired by grandmothers & moms, bringing back the nostalgia of simpler times - Collaborated with cross-functional teams including R&D, Packaging, Creative, Brand and Performance Marketing, E-commerce, and Logistics - Responsible for Product Strategy, P&L Management, Artwork Management, Concept and Consumer Feedbacks, 3P Management, Channel Strategy, Pricing Strategy Brand Factory - Aqualogica and Ayuga for Hydrate+ Range and Kumkumadi Range - Defined the Brand Strategy that led to the insurgence of Aqualogica and Ayuga brands - Responsibilities: Concept Testing, Innovations, Vendor Management, Order Management, Community Evaluation, Clinical and Product Performance Evaluation. Innovation Strategy - Colour Care - Responsibilities - Category Analysis, Trend Analysis, Competition Benchmarking, Product Strategy, Agency Management Business Dashboards - Created and Executed Business Dashboards for Innovations Business Function
McNROE Consumer Products Pvt LtdAssistant Manager - Business Process Excellence
Jun. 2019 - Jan. 2021• Executing strategic projects impacting the organization, under the guidance of MD • Program Management: Spearheading the Business Process Transformation and Change Management programs across Sales, Marketing, HR, Finance IT, Operations in collaboration with Big4 firms. (Average TAT reduction by 40%) • Business Planning: Setting up and driving the annual business planning and budgeting process for the entire organization • Sales & Operations Planning (S&OP): Driving the Monthly Sales & Operation Planning for the organization (Fill Rate increased by 33%) • Designing and Implementation of Forecasting module (3-month Rolling Plan) for General Trade, Modern Trade, Ecommerce, International Business, CSD/CPC and automating it through ERP • Road To Freshness Program– Improved forecasting efficiency of the sales team and reduced >365 days stock by 40% • Implemented Stand Alone Store Program to increase revenue from Class A outlets, retailer loyalty and product penetration (SAH increased by 11%) • On-Boarded Sales Force Automation partner to digitize the Modern Trade Sales Operations. • Preparation of Sales Dashboards to track major business KPIs • Marketing and Pricing Strategy: Designing Pricing Strategy and SKU mix for one of the upcoming perfume brands • Consumer & Competitor Trend Analysis: Analyzing trends across Deodorant and Talcum categories through Brand Health Study and other research databases. • New Product Development: Lead a cross functional teams comprised of R & D, Marketing and Operations to drive the NPD and ensuring project timelines are met • Monitoring and suggesting business KPI’s to track and providing inputs to improve the overall business perspective from the monthly business reviews • Corporate Governance: Owning the Monthly, Quarterly and Annual Meetings, setting OKRs for Business Heads and ensuring timelines are met • Organization Design: Planning reporting structure along with the MD for departments across the organization
McNROE Consumer Products Pvt LtdManagement Trainee
May. 2018 - Jun. 2019TSI Stint (Delhi - 2 Months)
• Worked in Traditional Sales as a Territory Sales In-charge to understand the nuances of selling on field and contributed to achieving sales targets Business Officer Stint (Kanpur Rural and Urban -3 Months)
• Worked in Kanpur Rural Markets on-field as a Sales Officer which included 1 Super Stockist, 20 Sub Stockists and 2 TSI's and achieved a business of 13 lakhs • Worked in Kanpur Urban on-field as a Sales Officer and managed an area of 10 Lakhs per month which included 3 Distributors, 1 Business Officer and 3 TSI's Marketing Stint (Kolkata - 2 Months)
• Worked on a project to increase the numeric distribution and weighted distribution of Perfumes for brands Wild Stone and Secret Temptation in the Indian Market. • Conducted a Primary Research to analyse the consumer behaviour and perception for buying perfumes
• Performed a Competitor Analysis of the existing fragrance market
• Formulated a Channel Strategy for Perfumes based on the price points and consumer buying behaviour.
• Developed a Premium Perfume Outlet (PPO) model which involved o Branding selected outlets as PPO Outlets in various Metro Cities
o Using bottom-up approach to plan the average monthly sale per PPO outlet maintaining the Cost-To-Sales ratio under 4%
o Using Break-Even Analysis, performed a yearly business forecast and ROI • Suggested campaign ideas to increase fragrance trials which facilitates a higher trial-to-conversion ratio Area Business Manager Stint
• Managing the entire sales implementation in South Delhi, Gurgaon and Faridabad. The structure includes 10 Distributors, 3 Business Officers and 8 TSI's with a monthly average business of 50 Lakhs
• Managing the entire sales for Chandigarh and Himachal Pradesh. The structure includes 1 Distributor, 1 Super Stockist, 10 Sub-Stockist, 2 Business Officers and 2 TSI's with a monthly average business of 20 Lakhs.
• Managing the entire sales for Uttarakhand with a monthly average business of 25 Lakhs.
JioSummer Intern
Apr. 2017 - May. 2017Mumbai, Maharashtra, IndiaProjects - Hansa Greed LED India
- Launched an upcoming LED brand Hansa Green LED India - Worked on the Abhyas Galli Campaign for the Brand - #ShikshaKiBrightLight - Worked on the Distributor Ads for Hansa Green LED India - The Greener Way
- Created the Media Plan for the brand
- Created a Digital Marketing Campaign for the brand Hindustan Unilever
- Worked on Branded Content for HUL Brands such as Tresemme, Brylcreem, Dove, Baby Dove
- Analyzing the positioning of the brands
- Formulation of branded content ideas for the brands that fall in line with their positioning Jio Dhan Dhana Dhan
- Worked on the Jio MNP campaign for Jio Dhan Dhana Dhan
- Worked on Campaigns for Jio feature phone DrCricket7
- Worked on the Rebranding strategy for an upcoming cricket blog, DrCricket7.com
- Performed competitor analysis, international bench-marking and identified industry standards
- Formulated marketing campaigns for the same Travel Advertising
- Identified emerging international and domestic tourism trends
- Suggested advertising campaigns for the same.
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)Vice President - Equinox, The Entrepreneurship Cell
Apr. 2017 - Mar. 2018Bengaluru Area, India
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)Organizer - TEDxNMIMSBangalore
Apr. 2017 - Feb. 2018Bengaluru Area, IndiaWorked cross platform and managed teams responsible for Speaker Curations, Sponsorship, Guest Relations, Logistics, Creative Design and Marketing.
Micromax Informatics LtdSoftware Engineer
Jul. 2015 - May. 2016Gurgaon, IndiaResponsibilities : - Deployed a system for continuous integration of GitHub, Gerrit, and Jenkins to set up a source code management system known as Project Highway. - Setting up and managing Redmine, a flexible project management web application to keep a track of various bugs/issues reported by the community/in-house developers for various builds. - Automate the Micromax/YU Android OS Device Bring-up and Build process.
- Creating and debugging various applications based on Java and Android.
- Handling software approval for all upcoming Micromax Android smartphones and tablets from Google
- Validation of devices against Google CDD
- CTS/GTS execution for all upcoming devices and resolving issues related to it.
- Coordinating with ODM's
Metro TelworksRF Engineer
Dec. 2014 - Jul. 2015GurgaonResponsibilities : - Review RF Parameters of Cell Sites. Capture Drive Test Data & Post Processing. - Using G-Station (Post Processing Tool) v6.6.0, v6.3.3, v7.0.3 by Gladiator Innovations to process the drive test data and analyze different parameters.
- Preparation of SCFT and Cluster reports for all the technologies.
- Basic optimization of SCFT sites for better network services. - Preparation of CDC to automate the report building process using SQL.
Network BullsSummer Intern
Jun. 2013 - Aug. 2013Gurgaon, IndiaIn my Summer Internship at Network Bulls I was upskilled with Networking Basics and Layered reference models, Concept of Subnetting, Ethernet Networking, Cisco’s Internetwork Operating System, Managing an Internetwork, IP Routing, Layer 2 Switching and the concept of VLAN’s
Center for Development of Telematics (C-Do T)Summer Intern
May. 2013 - Jul. 2013New Delhi Area, IndiaDuring my Summer Internship at C-DoT I studied about Simple Network Management Protocol(SNMP), Working of SNMP and its versions, Network Monitoring using WebNMS, Concept of Network Management.
Nokia NetworksSummer Intern
Jun. 2012 - Jul. 2012Gurgaon, IndiaDuring my Summer Internship at Nokia, I studied about Network Theory, Networking Devices, Introduction to IP Addresses and Subnetting
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