Alexander Trifonov -

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Work Background

WakeApp IncClient Account / Project Manager

Oct. 2019 - Aug. 2022Москва, РоссияMobile CPA - Launching projects from scratch and managed clients with mobile CPA campaigns (e-commerce, igaming) - managing over 15 projects simultaneously. Handled 30+ clients - Developing relationships with existing agency clients - Accompanying clients throughout the stages of advertising campaigns and building long-term relationships with them - Boosting underperforming offers and significantly increased budgets (from 100k to 10 million ₽). - Improving key metrics important to clients - Working with contractors and partners - Integrating and assisted in the integration of new sources - Tracking project results and provided regular reports to clients using AppsFlyer and Adjust data - Media plans calculating - Working with document flow - Assigning tasks to designers, buyers, copywriters, partners, affiliate managers, R&D - Providing tasks and briefs to buyers and affiliate managers - I have an experience in onboarding and mentoring young professionals Mobile CPI (ASO, incent traffic, reviews, ratings) - Creating, set up, and analyzing campaigns for acquiring motivated traffic - ASO from A to Z (semantic core, full / short description, images, A/B tests) - Competitor analysis - Collecting a semantic core in different languages - Working with the design team on application page graphics - Working with copywriters - Working with Google Natural Languages - ASO services: Appfollow, Asomobile, Asodesk, Sensor Tower, Advert Mobile etc. - Conducting and validating A/B tests - Researching, implementation, and testing new functionality in our incent traffic acquisition service

Deluxe InteractiveProject Manager

Sep. 2019 - Mar. 2020Creating and approving a content plan for the month Providing briefs for designers and copywriters Copywriting Creatives and texts coordination with client Team coordination Reports preparing