- Creating, setting up, and analyzing campaigns to acquire incent traffic
- Managing ASO from A to Z, including semantic core, descriptions, images, and A/B tests
- Conducting competitor analysis
- Collecting a semantic core in multiple languages
- Collaborating with design and copywriting teams
- Utilizing Google Natural Language
- Utilizing ASO services like Appfollow, Asomobile, Asodesk, Sensor Tower, Advert Mobile, etc.
- Conducting and validating A/B tests
- Researching, implementing, and testing new functionality in incent traffic acquisition