LivesmartAccount Manager, One Card Liverpool
Jul. 2010 - May. 2012Liverpool, United KingdomOne Card Liverpool was a direct marketing based membership scheme for local residents providing offers and benefits across the culture, dining, retail, attractions and wellbeing sectors.
Responsible for the digital marketing, sales and development teams, I negotiated high-level contracts with affiliate partners, developed and managed commercial, multi-channel marketing and PR campaigns and strategies, managed partner engagement and CRM. I also project managed the 2011 relaunch and rebrand of the One Card scheme.