National Association of Home BuildersBusiness Technology Strategy Manager
Jan. 2005 - Dec. 2008Washington D.C. Metro AreaAs a Digital Strategy Manager, Karel managed, planned, and designed marketing and communications campaigns, adjusting strategies as necessary to reach the publication goals. Led the implementation of Adwords marketing campaigns, brand development, communications and content strategy for a specialized housing economic forecasting publication. KEY ACHIEVEMENTS • Created new opportunities for online sales and Internet marketing strategies. Developed tailored Adwords campaigns, created new product portfolio, and improved e-commerce integration with SEO and Google organic/paid search and e-mail marketing, increasing sales and online traffic by 250%. • Bridged the marketing efforts of NAHB Legislative & Legal Affairs, Housing Economic Group, IT Department, and the University of Housing, resulting in readership increase from 1K to 20K. Led the alignment of team goals with the organizational strategic vision, resulting in HousingEconomics.com becoming the leading economic publication for the U.S. housing industry. Mostrar menos