Compass.uolSenior UX/UI Designer
Mar. 2022 - Oct. 2023Brazil, PelotasDuring my time at Compass.uol, I had the opportunity to work on high-impact projects for Vivo, Brazil's largest telecom platform, with over 80 million users, and Telefonica in Europe. My focus was on creating seamless, intuitive, and accessible experiences that significantly enhanced user engagement and satisfaction.
At Vivo, I contributed to the redesign of key mobile app features, including Login, Signup, Profile, and Billing. These updates improved user experience, leading to a 35% increase in mobile app engagement and a 25% boost in retention. By leveraging Figma for wireframes, prototypes, and mockups, I ensured that the designs adhered to accessibility standards (WCAG 2.2.1), resulting in a more inclusive experience for users across different needs.
On the Telefonica User Council website, I led the redesign to meet Anatel compliance and improve user representation, accessibility, and usability. This platform, which serves as a critical tool for users, non-profits, and regulatory bodies, saw a 20% increase in user satisfaction following the redesign. I simplified complex processes, such as registration and voting, making the interface more intuitive and ensuring it was fully compliant with WCAG 2.2.1 guidelines, which contributed to better inclusivity for all users.
Throughout both projects, I also played a key role in improving workflows and reducing project turnaround times. I championed the use of design systems to ensure visual and functional consistency across all platforms, which helped streamline communication across cross-functional teams.
The combination of user-centered design, attention to accessibility, and cross-team collaboration helped elevate both Vivo’s and Telefonica's user experiences, contributing to greater user satisfaction, retention, and regulatory compliance.