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Network Power<100 people
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Startup Founder
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Russia
Work Background
DashNexSenior Product Designer
Mar. 2024United States • Led UX/UI design for the DNX Mobile App, increasing product adoption by 40% and enhancing community engagement with a user-friendly, solutions-focused experience.
• Designed DashNex AI, enabling busy creators, entrepreneurs, and business owners to easily generate high-quality SEO content, long-form articles, video scripts, and blog posts with just a few clicks.
• Created and launched DashNex Community, a platform that simplifies building and managing online communities, allowing users to create, monetize, and engage their communities seamlessly with tools for courses, events, and automated member management.
• Developed and maintained the DashNex Design System, used across 15+ platforms, streamlining workflows and increasing productivity by 40% while reducing design inconsistencies.
• Documented all design processes in Confluence, reducing onboarding time by 25% and improving team collaboration.
• Led A/B testing and continuous optimization efforts, driving a 25% increase in user activity and contributing to a 30% rise in community growth.
Compass.uolSenior UX/UI Designer
Mar. 2022 - Oct. 2023Brazil, PelotasDuring my time at Compass.uol, I had the opportunity to work on high-impact projects for Vivo, Brazil's largest telecom platform, with over 80 million users, and Telefonica in Europe. My focus was on creating seamless, intuitive, and accessible experiences that significantly enhanced user engagement and satisfaction.
At Vivo, I contributed to the redesign of key mobile app features, including Login, Signup, Profile, and Billing. These updates improved user experience, leading to a 35% increase in mobile app engagement and a 25% boost in retention. By leveraging Figma for wireframes, prototypes, and mockups, I ensured that the designs adhered to accessibility standards (WCAG 2.2.1), resulting in a more inclusive experience for users across different needs.
On the Telefonica User Council website, I led the redesign to meet Anatel compliance and improve user representation, accessibility, and usability. This platform, which serves as a critical tool for users, non-profits, and regulatory bodies, saw a 20% increase in user satisfaction following the redesign. I simplified complex processes, such as registration and voting, making the interface more intuitive and ensuring it was fully compliant with WCAG 2.2.1 guidelines, which contributed to better inclusivity for all users.
Throughout both projects, I also played a key role in improving workflows and reducing project turnaround times. I championed the use of design systems to ensure visual and functional consistency across all platforms, which helped streamline communication across cross-functional teams.
The combination of user-centered design, attention to accessibility, and cross-team collaboration helped elevate both Vivo’s and Telefonica's user experiences, contributing to greater user satisfaction, retention, and regulatory compliance.
Jointech Comercio de Softwares LTDALead Product Design
Jun. 2021 - Dec. 2021Monte Azul Paulista, São Paulo, Brazil · Remote• Spearheaded the UI/UX design for "Joinzap" software, a critical product for a fast-growing tech startup. My leadership and streamlined processes contributed to a 15% reduction in launch time. • Championed strategic design thinking, establishing and implementing guidelines that ensured brand consistency and user satisfaction, leading to a 25% increase in user satisfaction ratings. • Conducted targeted user research with clients, support teams, and key customers, uncovering insights that led to a 30% decrease in support calls. • Made "Joinzap" truly inclusive by ensuring WCAG 2.1 compliance, aligning it with international accessibility standards and expanding its potential user base. • Collaborated closely with cross-functional teams, including developers and project managers, fostering a collaborative environment and ensuring seamless product development.
Dcide LtdaMid-level UX/UI Designer
Apr. 2021 - Mar. 2022Campinas, São Paulo, Brazil · Remote• Designed and prototyped user-centric interfaces for key SaaS products like Pool Denergia, Risk Denergia, Dashboard Denergia, and Duser Denergia, driving user satisfaction and engagement. • Established UX standards that boosted user satisfaction and increased platform adoption. • Employed a data-driven approach, conducting user research, heuristic analyses, and usability testing to ensure the correct UX approach.
• Championed accessibility by creating a WCAG 2.1-compliant Design System, streamlining design processes and ensuring inclusive product experiences. • Architected intuitive navigational flows that simplified user journeys and improved overall user experience. • Maintained close collaboration with the development team, ensuring timely delivery of high-quality designs and meeting project deadlines.
CENÁRIO CAPITAL - Inteligência em LeadsUI/UX Engineer
Dec. 2020 - Apr. 2021Campinas, São Paulo, Brazil · Remote• Collaborated with cross-functional teams to design & develop interactive prototypes & wireframes in Figma, exceeding stakeholder expectations.
• Conducted user research & leveraged feedback to refine designs, enhance UX, & integrate stakeholder insights.
• Implemented responsive & accessible designs using HTML, CSS, PHP, JavaScript, & ReactJS, adhering to WCAG 2.0 guidelines.
• Championed inclusive design practices, ensuring platform usability for diverse user groups.
• Contributed significantly to the company's Design System, promoting consistency & accessibility across platforms.
• Spearheaded the creation of accessible websites, landing pages, & web applications, meeting WCAG 2.0 standards.
• Prioritized mobile optimization & WCAG compliance in all projects, fostering optimal UX across devices.
• Produced accessible prototypes, wireframes, & user flows aligned with WCAG best practices.
• Built high-performance web projects using modern technologies like HTML, CSS, PHP, JavaScript, & ReactJS.
GoPic®Product Designer (Physical & Digital Innovation)
Aug. 2019 - Nov. 2020Campinas, São Paulo, Brazil · On-site• Led the successful development of a new product line at GoPic®: self-adhesive photo stickers, thematic albums, and acrylic photo cubes. My user research and testing ensured high customer engagement and satisfaction, contributing to increased sales and brand loyalty. • Streamlined production by implementing an efficient process for creating 3D acrylic photos, optimizing costs and boosting company profitability. • Designed intuitive user interfaces (UI) for mobile apps, web platforms, and applications, adhering to UX best practices to improve user experience and retention. • Uncovered valuable user insights through proactive research, translating them into targeted and effective product designs that met user needs and preferences. • Produced clear and concise design deliverables – prototypes, wireframes, storyboards, and navigable flows – facilitating development and enabling seamless communication across teams.
A H Breternitz e CiaWeb Designer | Digital Marketing
Mar. 2019 - Aug. 2019Campinas, São Paulo, Brazil• Designed and developed engaging websites, hotsites, and banners using WordPress, driving user engagement and brand awareness. • Crafted user-friendly interfaces in Figma, ensuring seamless user journeys and effective communication. • Spearheaded email marketing campaigns with Mailchimp, fostering customer relationships and boosting engagement. • Produced captivating advertising materials for social media, amplifying brand presence and generating leads. • Championed brand consistency across all communication channels, strengthening brand identity and recognition. • Produced formatted printed publications adhering to ABNT standards, ensuring professional and accurate communication. • Conceptualized and created promotional videos for shopping malls, maximizing customer engagement and foot traffic.
MZA - Soluções em Embalagens PlásticasWeb Designer | Marketing Analyst
Mar. 2018 - Jan. 2019Campinas, São Paulo, Brazil• Revamped MZA's website and brand identity with UX principles and design thinking, skyrocketing website traffic by 30% and pushing Google ranking up 5 positions. WordPress and Figma were my go-to tools. • Implemented a data-driven SEO strategy, collaborating with stakeholders to optimize MZA's online presence and unlock new growth opportunities. • Crafted captivating brochures, catalogs, and business cards, generating a 25% surge in customer inquiries. • Developed animated GIF banners for Google ads using KeyShot 3D and After Effects, driving a staggering R$1,000,000 in product sales within a week. • Boosted email campaign click-through rates by 10% through expert image editing and digital photography skills. • Co-created aesthetically pleasing marketing materials with the team, ensuring brand consistency and visual appeal. • Forged strong relationships with high-profile clients like Ford, Mercedes, Whirlpool, Nissan, and John Deere, delivering impactful product presentation layouts.
Habemus ViagensWeb Designer | Marketing Analyst
Sep. 2017 - Mar. 2018Campinas, São Paulo, Brazil · On-site• Utilized Adobe XD to redesign and code the corporate website on WordPress, resulting in a significant revenue boost and increased user engagement.
• Achieved R$90,000 - R$120,000 in sales growth through website enhancements.
• Spearheaded a complete redesign and coding of the corporate website, contributing to a significant revenue increase.
• Designed engaging banners for the Habemus Viagens website, enhancing user engagement and retention.
• Conceptualized and coded highly effective email marketing campaigns, driving higher click-through rates and conversions.
• Processed and edited photos to maintain a consistent and appealing visual identity.
• Managed the design of travel itineraries, enhancing the customer experience.
• Created brochures and business cards that aligned with brand guidelines and attracted potential clients.
• Developed printed publications adhering to ABNT standards for renowned personalities.
• Produced high-impact marketing videos to promote travels, increasing brand visibility and customer interest
Print Company Grafica ExpressaGraphic Designer Junior
Jul. 2017 - Sep. 2017Campinas and Region, Brazil · On-site- Designed flyers, posters, billboards, brochures, and business cards.
- Printed and produced marketing materials.
- Created logos and corporate identity designs.
- Provided customer support and service.
Telemabi Contact CenterQuality Monitor (Call Center)
Sep. 2015 - Jun. 2017Campinas, São Paulo, Brazil- Monitored call center interactions for quality assurance.
- Evaluated operator performance.
- Managed customer quality control.
- Developed training materials and programs.
- Audited sales transactions.
Atelie da MaCackoCo-Owner
Aug. 2015 - May. 2023Hortolândia, São Paulo, Brasil• Character Design, Mascots, and Children's Books: Created three popular characters for Ateliê da MaCacko: Cackinho (Main Mascot), Vicky Bailarina, and Cobra Jurema. Also created children's books in collaboration with my sister to promote the stories of these characters.
• UX (User Experience): Responsible for ensuring an exceptional user experience in all interactions with Ateliê da MaCacko, from the online shopping platform to the workshops and consultations offered.
• Design and Creation: Collaborated on the creation of distinctive and engaging designs for Ateliê da MaCacko, ensuring that the visual identity reflected its creative and innovative essence.
• Branding: Contributed to the building and consolidation of the Ateliê da MaCacko brand, ensuring that its identity was recognized and respected both nationally and internationally.
• Market Analysis: Conducted ongoing market analyses to understand trends, anticipate customer demands, and strategically position Ateliê da MaCacko in the competitive landscape. Legacy and Closure Ateliê da MaCacko closed its doors in May 2023, but it left a positive legacy in the communities of dancers, teachers, and dance enthusiasts throughout the country. The experience at Ateliê was enriching, full of stimulating challenges and notable achievements, contributing to the cultural and artistic development of Brazil and beyond.
PrestpackProduction assistant
Mar. 2015 - Apr. 2015Hortolândia, São Paulo, Brazil- Assisted in production line operations.
- Aided in loading and unloading trucks.
- Performed quality control on manufactured products.
- Maintained equipment and work areas.
- Ensured cleanliness and safety in the production environment.
Sao Paulo's State GovernmentIT Internship
Jan. 2014 - Dec. 2014Hortolândia, São Paulo, BrazilPaid internship in the Access School Program:
- Managed computer usage in the school's computer lab.
- Provided assistance to lab users.
- Offered technical support to teachers and coordinators.
- Prepared weekly reports on computer lab usage.
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