I’m a Product Designer with nearly 10 years of experience creating digital products that truly make a difference. Throughout this journey, I’ve had the chance to collaborate with amazing teams on challenging projects, always focused on delivering simple, effective solutions that address real user needs.
I believe design goes beyond aesthetics. It’s about solving problems, enhancing experiences, and creating products that add value. I work collaboratively with developers and stakeholders, always grounding my decisions in data and insights, whether through user research or data analysis.
What I do:
• End-to-end design: From wireframes and prototypes to scalable design systems.
• Research & A/B testing: I lead qualitative and quantitative research to guide design decisions.
• Data analysis: I use tools like Amplitude, Hotjar, and Google Analytics to understand user interactions and optimize experiences.
Career highlights:
• DashNex: Led the design of the DNX Mobile App (built with Flutter), creating a seamless experience for DNX communities and increasing user engagement by 35%.
• Vivo (Telefónica): Worked on the redesign of the Vivo app with Work & Co, impacting over 84 million users and boosting engagement by 35%.
• GoPic®: Responsible for the creation from zero of the product design of a personalized photo print platform, optimizing the interface and improving the user experience.
• Dcide LTDA: Developed multiple SaaS products for the Brazilian energy market, simplifying data analysis and helping businesses make more informed decisions.
Tools I use:
• Figma, Sketch, Adobe Creative Suite, and others.
• Amplitude, Hotjar, and Google Analytics for data and insights.More...