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Work Background
SchedulicityProduct Designer
Sep. 2021Bozeman, Montana, United StatesI work to understand user experience through user interviews and user testing in order to create user flows, product designs and app improvements that’ll meet the needs and wants of our users and then partner with engineering to make that design a reality. Additionally, I manage Schedulicity’s Design Systems across three platforms (Web, Android, and iOS).
Various ClientsVisual Designer, Front-End Developer
Jan. 2021Bozeman, Montana, United StatesStrong belief in fostering deep empathy with the users you are designing for; finding simple solutions to otherwise complex problems; improving design and functionality of existing sites; helping various clients to build brand recognition, acquisition and retention.
Plex, Inc.Designer/Front-End Developer
Sep. 2017 - Aug. 2021United StatesIntegral part of the redesign of marketing website, UX/UI improvements, creation and management of style guides, design documentation, and design system. Ownership of design and development of launch pages and promotional landing pages that resulted in over a million dollars revenue in less than 48 hours with each launch, blogs, emails, and advertising, and Digital design strategy. Responsibilities:
User Research, Conducting User Interviews, Concepts, Wireframes, Interactive Prototypes, Design, Front-End Development, HTML Email Newsletters, User testing, Social banners, Banner ads, and Logo & Branding Materials, Documentation, and Design Systems. Programs/Tools:
Figma, Adobe CC, Leanplum, Iterable, HTML, CSS, JS, PHP, mySQL, WordPress, GitHub, Aha, Fibery, frame.io
The Estée Lauder Companies Inc.Senior Designer + Lead Front-end Web Developer
Sep. 2013 - Sep. 2017New York City Metropolitan AreaSenior digital designer and front-end developer for Estee Lauder's brand Bumble and bumble - A Luxury Product Company in the Prestige Beauty Industry. Transformed product-driven and editorial creative initiatives into intuitive user interfaces for d2c, b2b, and edu online properties. Performed visual design stages from concept to execution. Led design efforts across entire project lifecycles. Developed & maintained front-end systems for desktop and mobile web applications. Worked closely with stakeholders, marketing, digital design directors, back-end developers, and other designers to implement new designs and features and and later was an integral contributor the design, front-end development, and launch of Bumble and bumble’s redesign of their Consumer + B2B websites that drove sales 15%, doubled engagement, and tripled our team’s efficiency upon launch
The Estée Lauder Companies Inc.Front-end Developer
Jun. 2010 - Sep. 2013New York City Metropolitan AreaResponsible for all front-end development across Bumble’s digital platforms: d2c, b2b, edu, and retail partner sites; campaign takeovers, facebook, pinterest, youtube, travel retail, online advertising, email programs, events, touch screens and gaming apps. • Designed UI features, HTML email templates, and creative assets for marketing campaigns
• Built front-end experiences using HTML, CSS, and JavaScript
• Lead flash replacement initiatives and redesigned all modules such as top navigation, image carousels and video players coded in flash to be replaced with HTML, CSS, JS and responsive best practices to be accessible on mobile devices
• Managed outside creative agencies for the development of the mobile gaming app.
Travel ImpressionsWeb Designer/Developer
Jun. 2007 - Jun. 2010Melville, NYWeb designer and front-end developer for of the Nation's largest leisure tour operators.
• Designed and developed wholesale promotional campaigns that provided solutions for tour operators and travelers
• Held lead designer and front-end development role for the redesign of the company’s consumer website
• Created HTML and CSS assets with an emphasis on web standards and SEO
• Designed brand identities, HTML email templates, interactive microsites, landing pages, page templates, creative assets for marketing campaigns, and banner ads for 3 online properties and third party advertisers
• Led by example; provided HTML/CSS training and guidance to a team of mid and junior-level designers Programs/Tools:
Adobe: Photoshop, Illustrator, Flash, HTML, CSS, jQuery, javascript, ActionScript, and PHP.
Elizabeth GillettGraphic Design Intern
Jan. 2007 - May. 2007Greater New York City AreaGraphic Design Intern for NYC Fashion Designer/Wholesaler. • Photographed and retouched the Spring 2008 look book. • Created patterns, repeats, and CAD drawings for garments. • Designed faxes, flyers, postcards and the ‘08 Spring look book. • Worked closely with CEO/Fashion Designer and Creative VP. Programs/Tools:
Adobe Photoshop, Illustrator, and Indesign
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