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Work Background
Product Manager
Aditya Birla CapitalProduct Manager
Jan. 2023South Mumbai, Maharashtra, IndiaProduct Manager, Cards (Retail/Business), Payments, Personal Loans, RCMB Central • Responsible for designing and launching new products and streamlining existing processes to increase customer acquisition • Identify the segment needs, develop & manage the product offering thru constant competition benchmarking, CVP interventions, build relevant features & offers to drive customer value proposition & profitability • Identify point earning avenues for customers and ensure successful implementation of the program • Build customer journeys and devise go to market strategies for new launches • Drive cross-sell through sales team and manage relationship with partners for specific business requirements
Product Manager
ICICI BankProduct Manager
Jun. 2021 - Jan. 2023Mumbai Metropolitan RegionProduct Manager, Credit Card Department, RSPPG • Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies • Established criteria for each milestone within product roadmap as means to measure developmental progress • Worked with Cross Functional teams to deliver on quick time-to-market goals and product launches with optimal resources • Worked with BIU to build trigger-based & profile-based models to identify the right product for the right customer & to enable effective up-selling • Aligned with Customer Service to build and maintain a strong customer experience • Managed product P&L and KPIs • Initiated and implemented marketing programs and partnerships and run customer facing campaigns and communications • Awarded for stellar contribution towards Cards Business – FY ‘22
Summer Intern
ICICI BankSummer Intern
Apr. 2020 - May. 2020Mumbai, MaharashtraProduct Management & Data Analytics Research: Refining the Inflow Outflow Mart (IO Mart) and Expense categorization *Received Pre Placement Offer from ICICI Bank *Received Recommendation from my Department Head for implementation of modifications proposed in my project Highlights: • Understanding the existing IO framework, and its current constituents • Identifying the outflow and inflow tagging that is currently incorrectly assigned • Studying the unclassified transaction narrations and classifying them under the right category like utility bill payment, EMI payment, investments, etc • Understanding the existing framework on expense datamart and classify the outflows/debits to the right expense categories • Implementing the recommendations with the help of a programming language and software environment for statistical analysis, graphics representation and reporting • Evaluate the existing product offering of ICICI Bank and compare them with the competitors' offerings
Project Intern
BiofuelCircleProject Intern
May. 2021 - Jul. 2021Pune, Maharashtra, India• Building and expanding the Social Media Reach and follower base for BiofuelCircle Offical Handles • Building and expanding the MybiofuelCirle (a closed community for biofuel and Bioenergy enthusiasts) -Driving up the registration on mybiofuelCircle -Encouraging the participants to engage and actively contribute their thoughts, research, views, business practices on the platform -Making MyBiofuelCircle a vibrant and engaging Business networking community
Data Science and Business Analytics
The Sparks FoundationData Science and Business Analytics
Apr. 2021 - May. 2021Singapore• Writing codes to collect, crunch and analyze data from internal and external sources • Building machine and tune learning models using R, Python • Using BI tools such as Tableau, PowerBI to analyze data, finding important patterns and design visualization dashboards Tasks Completed: Prediction using Supervised ML (Level - Beginner) Prediction using Unsupervised ML (Level - Beginner) Prediction using Decision Tree Algorithm(Level - Intermediate)
Financial Management Program Intern
FinalticsFinancial Management Program Intern
Jul. 2020 - Sep. 2020• Actively following the companies listed on the Bombay Stock Exchange, specifically those that fall under the BSE 500 INDEX • Engaging in economy-wide, sector-specific and company-oriented research and analysis • Building, managing and growing a real-time portfolio on the stock market simulator present on Finlatics for a period of 2 months • Conducting in-depth research and analysis of any two sectors of the Indian economy and finish the assigned research work
Verve Consulting Pvt. Ltd.Intern
Jul. 2020 - Dec. 2020Bhubaneswar, Orissa, IndiaWorked on creating a digital media campaign strategy and implementation for the invitation of European/ Japanese companies into India
Sales And Marketing Intern
ZoloSales And Marketing Intern
Jul. 2020 - Aug. 2020• Conducting market research • Generating sales leads and making cold calls • Participating in meetings and fun-based programs
Marketing Communications Intern
AddivityMarketing Communications Intern
Jun. 2020 - Jul. 2020Ahmadabad, Gujarat, India• Digital Marketing strategy formulation and implementation • Experimenting with different Strategic hacks for the live project • Initiating and implementing creative ideas leveraging real-time content opportunities • Brainstorming on many problems and concluding detailed strategies to tackle the same
Brand Manager
HouseIttBrand Manager
Jun. 2020 - Jul. 2020
Brand Associate
HouseIttBrand Associate
Jun. 2020 - Jun. 2020New Delhi, Delhi, India• Work with Marketing Team to create innovative social media campaigns and content • Grow Brand Presence of Company In your College with Innovative Ideas • Achieve targets and aims set by the reporting manager for the Brand Associate • Collaborate with the marketing and sales team to create channel marketing and sales strategies
Core Member
X-Lens The Photography Club of XIMBCore Member
Feb. 2020 - Mar. 2021Bhubaneshwar, Orissa•Part of the senior team of 6 members •Responsible for managing the core operations of the committee
Shadow Member
X-Lens The Photography Club of XIMBShadow Member
Jul. 2019 - Feb. 2020Bhubaneshwar, Orissa
Shadow Member
Xpressions Steering CommitteeShadow Member
Jul. 2019 - Feb. 2020XIMB
SpeakUp! XIMBTreasurer
Feb. 2020 - Mar. 2021Bhubaneshwar, Orissa•Handling the financial aspects of the committee •Part of the senior team of 9 members •Responsible for managing the core operations of the committee
Shadow Member
SpeakUp! XIMBShadow Member
Jul. 2019 - Feb. 2020Bhubaneshwar, Orissa
Business Development Associate
FlipkartBusiness Development Associate
Nov. 2019 - Dec. 2019Bhubaneshwar Area, IndiaFLIPKART: FEET ON STREET Internship Working as Flipkart Business Development Associate and representing the company to the sellers interested to sell their products on the E-commerce platform
SEO Analyst
iQuanti, Inc.SEO Analyst
Jul. 2018 - Jun. 2019Bengaluru, Karnataka• Perform ongoing keyword discovery, expansion and optimization and work with the content team to deliver content SEO strategies • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords • Administered search engine programs (XML sitemaps, webmaster tools) for purposes of diagnostic reporting on client projects • Researched and analyzed competitor website and advertising links to gain insight into new strategies • Coordinated review meetings with clients on weekly basis for global markets • Data based decision making through dashboards that provide insights into client’s performance in the market, reports and key marketing tools • Selected among Top 3 Digital Reads Champs
Head Management
oikos InternationalHead Management
Jun. 2017 - May. 2018Vellore Area, India
Technical Team Member
oikos InternationalTechnical Team Member
Jul. 2016 - Jun. 2017Vellore Area, India
Director Of Student Affairs
Institute of Industrial and Systems EngineersDirector Of Student Affairs
Jan. 2017 - May. 2018Vellore Area, India
Committee Member
Institute of Industrial and Systems EngineersCommittee Member
Sep. 2016 - Jan. 2017Vellore Area, India
National Aluminium Company Limited - NALCOIntern
Dec. 2016 - Jan. 2017Angul Area, India• Mapped the overall transmission systems involved from generation (CPP) to utilization (SMELTER)
Odisha Power Transmission Corporation LimitedIntern
Jul. 2016 - Jul. 2016Bhubaneshwar Area, India• Mapped the overall transmission system covering the whole city of Bhubaneswar • Learnt about the advent of the smart grid and its usefulness in modern India
Project Student
GDG VITProject Student
Aug. 2014 - Sep. 2016Vellore Area, India
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