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Nimdzi InsightsMarketing Coordinator
Aug. 2021Remote• Led and optimized content creation, social media copywriting, and marketing strategies, resulting in a 20% increase in lead generation and a 30% boost in social media engagement through targeted content strategies and multi-channel campaigns. • Fostered relationships with community partners, executed email marketing and social media ad campaigns with 15% more subscribers, and managed the C-Suite HotSeat Show project, fostering greater audience engagement. • Enhanced digital presence by updating WordPress landing pages with compelling content and relevant information, leading to improved user experience and higher conversion rates. • Executed the largest content marketing campaign for Nimdzi Insights, driving a notable 25% increase in lead generation and contributing to overall business growth.
URUBÓ VILLAGEMarketing Executive
Feb. 2021 - Aug. 2021Santa Cruz• Created and managed daily social media content, executing marketing strategies that elevated social media followers and engagement by 20% and enhanced customer satisfaction through effective community interaction management. • Designed and launched targeted Facebook ads for real estate projects, resulting in a 20% increase in lead generation. • Coordinated event organization through innovative BTL (Below The Line) marketing strategies, significally enhancing brand visibility, and new customers engagement. • Evaluated campaign performance to develop data-driven strategies, delivering outstanding customer service that boosted brand awareness by 25% and strengthened brand loyalty.
Genesis Global Services LLCMarketing Manager
Sep. 2020 - Jan. 2021La Paz, Bolivia•Contributed to the development of the social media platforms Facebook and Instagram. •Formulated a Social Media Marketing strategy and a corresponding marketing content calendar. •Generated the written content and visual assets. •Improved reach (23%), gained 25% more leads for the company.
UltraCasas.comMarketing Analyst
Apr. 2019 - Dec. 2019La Paz, Bolivia• Crafted innovative social media content for Facebook and Instagram, enhancing community engagement by 15% and delivering exceptional customer service to bolster brand loyalty. • Developed targeted marketing strategies and Facebook Lead Ads for real estate projects, boosting lead generation by 15% through adept campaign management and customer interaction. • Analyzed campaign performance, extracted key insights, and formulated data-driven strategies to attract potential clients for a variety of properties.
PwCAdvisory Consultant
Aug. 2018 - Dec. 2018La Paz, Bolivia• Conducted market research and developed organizational plans for companies. • Analyzed various business areas, including human resources, finance, and personnel management. • Prepared surveys, conducted pilot tests, and performed fieldwork as a mystery shopper. • Collaborated in presenting and analyzing the final results of the studies conducted.
CONECTICA LTDACommunity Manager
Jul. 2016 - Aug. 2016BoliviaInbound Marketin y Benchmarking • Community manager: updating content and reviewing comments on the Facebook page of different companies. • Customer service solving problems and sending information.
Pretensa Ltda.Marketing Assistant Internship
Jul. 2015 - Jul. 2017Customer satisfaction project: Telephone and field surveys, statistics and presentation of results. Recurring hiring for the year 2015 - 2017 between the months of April to June
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