United Nations Development Program ZimbabweProject Consultant & Art director project
Aug. 2020 - Mar. 2021Harare, ZimbabweAs both Project Coordinator and Creative Director, I spearheaded a captivating campaign for UNDP. I dived deep to understand their goals, target audience, and key messages, crafting a compelling visual language aligned with their brand and resonating with the audience. DUTIES INCLUDED: Conceptualizing & Strategizing: Developing mood boards, storyboards, and collaborating with creatives (fashion designers, musicians) to breathe life into the campaign's vision. Campaign Organization & Management: Managing the campaign's look and feel, tracking visual performance, and reporting on its impact. Content Creation & Engagement: Defining a content strategy, creating captivating visuals, fostering audience engagement, and leveraging media coverage and influencer partnerships to amplify reach. KEY HIGHLIGHTS: Developed a visually engaging campaign: Utilized fashion, music, VFX, and GIFs to connect with diverse audiences. Maximized visual impact within budge Exceeded engagement targets: Achieved 36% and 56% organic reach increase on Instagram and Facebook, reaching over 91,000 users. Secured media coverage & partnerships: Featured in Divas Inc. and TWYG, partnered with musician Gemma Griffiths and leading creatives, gaining support from the National Gallery of Bulawayo. Translated complex messages: Successfully translated health messaging into compelling visual narratives. Demonstrated strong collaboration skills: United diverse voices and creative talents for a unified campaign. SUMMARY: The above highlights my ability to develop innovative and visually impactful concepts. Manage resources and budgets effectively. Collaborate with diverse stakeholders to achieve impactful results. Measure and communicate the success of visual storytelling in reaching target audiences.