Guilherme Rodrigues - UX Designer, GUI-UX

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Network Power<100 people

Roles

🐦66%

Design

✨33%

Business Owner

💸16%

Marketing

Geos

🇧🇷16%

Brazil

🇨🇾16%

Cyprus

🇭🇷16%

Croatia

Work Background

Public Investment Fund (PIF)Head of Digital Experiences and Platforms

Jun. 2022Riyadh, Saudi Arabia · On-siteThe Public Investment Fund (PIF) is among the largest sovereign wealth funds in the world. At PIF, I advise and work on key digital initiatives from a technology and UX perspective, for the Fund as well as for its portfolio companies.

payitAVP Customer Experience and Design Lead

Jun. 2018 - Apr. 2022Abu DhabiFirst Abu Dhabi Bank is the UAE’s largest bank and one of the world’s largest financial institutions. FAB is currently in the top 50 safest banks in the world, according to the Global Finance report of 2017. At the bank, I led the customer experience and design of Payit, the UAE's first fully-featured digital wallet. One of my primary responsibilities was to drive results by developing the internal team on a customer-first approach and user-centered design. Moreover, identify customers' needs from B2C and B2B, looking at processes from the sales team and call center and digital channels. I was also the liaison between business and marketing, CX, and operations, setting up strategies and promoting enhancements according to the feedback of research, online surveys, and data analysis.

Gui UX Design & ConsultancyFounder

Mar. 2017United Arab EmiratesCustomer experience, Design, digital strategy, and consultancy for partners in Brazil, UAE, and Saudi Arabia.

EtisalatManager User Experience Operations

Oct. 2016 - May. 2018DubaiMost valuable brand in 2017 and presented in 16 countries, Etisalat is the biggest Telecom in the UAE. Today I manage all the operations of a multidisciplinary team of service, interaction and visual designers, content strategists, and creative technologists. We are the Etisalat Design Studio, and we are committed to design, deliver strategies and compelling user experiences from digital to retail. Our latest projects are the loyalty program app called Smiles (4.3 stars Google play and 4.6 App Store), the Digital Transformation project which included the whole revamp of the etisalat.ae website, the My Etisalat mobile app and the Etisalat Payment Machines (EPM).

ToptalUser Experience Designer

Jul. 2016RemotePart-time user experience designer at the exclusive network of top freelance software developers, designers, finance experts, product managers, and project managers worldwide. A fully remote-work company, having a presence in more than 100 countries.

EOV fz.llcPartner and Head of UX

Oct. 2014 - May. 2016DubaiEOV is a Dubai digital marketing company, founded by two emiratis in 2008. Back in 2014 I’ve partnered with them and became a shareholder. My primary responsibility was brief and coordinate the internal team as well as suppliers and remote freelancers, sending requirements and following up on activities. I was also handling multiple accounts, often visiting clients and working closely with decisions makers to propose new solutions for their businesses, prototyping new ideas and running workshops in-house. At the time I was working at EOV, we handled premium accounts like Ministry of Finance, Dubai SME, Hamdan Innovation Incubator, Abu Dhabi Pension Fund and the marketing account of eDirham (+million AED).

emaratech (formely Datel)Lead User Experience Design

Jun. 2012 - Sep. 2014Dubaiemaratech is a semi-government company owned by the Investment Corporation of Dubai. It's one of the leading technology and management consulting company in the UAE that provides high-end market strategies and online solutions for the private & public sectors. At emaretech, I was the UX Lead of a team of Information architectures, Visual Designers, and Front-end Devs, ready to solve complex problems through design thinking and creativity while adapting solutions to iterative development through Agile design techniques like Kanban. One of our most significant achievements was to propose a new experience and design for the Dubai SmartGate. We have worked with Dubai Airports and technology suppliers to understand and provide a desirable, viable, and feasible solution.

HPSoftware Designer

Apr. 2011 - Dec. 2011Porto Alegre, BrasilAmerican multinational enterprise information technology Hewlett Packard is one of the world's iconic tech companies. The R&D division has many branches across the globe, and in Brazil, I had the opportunity to work with a highly skilled team of engineers, designers, marketers, and product managers. I came to fulfill a User Experience Designer role, working with an agile team of 8 cross-functional colleagues. One of my main activities was discussing new features with product managers and prototyping those using the same front-end platform of the product before those were implemented. Thus, we validated and promoted changes to the requirements before they were passed to the development team, saving costs and speeding up development by nearly 50%.

TOTVSUser Interface Designer

Sep. 2009 - Dec. 2010Porto Alegre RS, Brazil · On-siteBrazilian technology company TOTVS is specialized in the development of business solutions for players of all sizes. I've joined TOTVS to be part of the development team responsible for the ERP for the Healthcare sector. I started as a C# developer, and, in a couple of months, I received the challenge of changing the whole ERP web interface to the new digital identity. The entire task took one month, which meant changing around 3500 screens. Getting closer to user interface development opened up an opportunity to engage Business Analysts and work closely with them on refining requirements. Moreover, creating prototypes and flows allows clients to visualize concepts and participate in problem-solving.

ConceitowebSystem Analyst

Dec. 2006 - Aug. 2009Porto Alegre, BrasilConceitoWeb was a web boutique, hosting, and software solution provider for small and medium companies. At Conceitoweb, I was responsible for planning and modeling e-commerce and back-office web systems using VB.NET/Sql Server with a team of VB.NET developers, front-end developers, and Database analysts. Apart from collecting requirements from the management, I also reported operations, resource allocation, and project statuses.

NTConsult Tecnologia e ConsultoriaTrainee VB.NET developer

Aug. 2006 - Nov. 2006Porto Alegre Area, BrazilNTConsult is a Brazilian IT Consulting firm established in 2003, with focus in the Public Sector and Financial Institutions. At NT I joined as a trainee and my responsibility was developing new features the government management System product using Visual Studio 2005 (VB.Net) and Sql Server.

Easy WebTrainee web master

Jul. 2003 - Feb. 2004Porto Alegre Area, BrazilMy first experience with web development. Thanks to Fabio and Dida, they've taught me the first steps to creating dynamic websites. At that time, I had just finished a Macromedia course (Dreamweaver, Fireworks, and Flash), and they gave me the opportunity to develop websites for their clients. There, I've worked with HTML, CSS, PHP, and ASP 3.0, maintaining the internal CMS and creating dynamic pages.

NetbuildFreelancer

Jan. 2003 - Jan. 2007Porto Alegre RS, BrazilWeb design, web development using ASP + SQL Server, PHP + MySql and front end development HTML/CSS and Javascript. I was also responsible for creating and managing a software presentation in Flash.

Danger GlobeGlobe of Death Rider

Dec. 1997WorldwideWebsites and design were not the only things that would be part of my day-to-day job. I started riding in 1997 with my dad teaching me how to ride in the globe with a Yamaha TT 125cc. In 2002, it became not only a hobby but a family kind of fun + work. We traveled around Brazil: me, my Dad, and my brother. During these fantastic 15 years of Familia Rodrigues, we had the opportunity to meet fans and friends that have been in contact since today. From the "Gaucho land," as my globe mates used to call the Rio Grande do Sul, to the world. Leaving Familia Rodrigues for a few months to join the Infernal Varanne team around the world. Memorable shows at Top Gear Live with Clarkson, Hammond, and May. Unforgettable 12 acts at the Festival du Cirque de Monte Carlo made this more than ten years together. And after three years of "retirement," the globe of death finally arrives in Dubai. New adventures are coming soon!