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Work Background
Experts AgencyMarketing Strategist
Nov. 2023 - Mar. 2024Remote
berp.io - home of the diversification codeDirector of Marketing Strategy
Jan. 2023 - Jan. 2024Remote- Developed GTM strategies for all clients across several sectors/industries, including but not limited to, creating marketing and sales plans, developing pricing and positioning strategies, and coordinating product launches.
- Generated reports to review data and issue corrective actions for improvements.
- Developed, created, and implemented all strategic sales plans to accommodate corporate goals.
- Identified and analyzed key performance indicators, reporting on key metrics from digital campaigns.
- Generated monthly performance metrics and analytical reports; reviewed and communicated marketing campaign successes to clients.
- Developed and implemented strategic digital marketing plans to incorporate SEO, SEM, social media platforms, and video campaigns.
- Planned and conducted meetings to share marketing plans and consult on future client/business goals.
- Assessed projects against budgets and timelines, to keep team and assignments on task.
- Created marketing policies and procedures, evaluating and revising them to maximize team efforts.
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
- Expanded personnel skill sets by mentoring the marketing team both individually and in groups.
Be Fulfilled Systems Director of Creative Strategy
May. 2022 - Dec. 2022Plano, Texas, United States · Remote- Translated marketing objectives into creative strategies, designs, and plans from inception to completion.
- Developed and supervised marketing campaigns to maximize income and achieve audience targets.
- Tracked, analyzed, and reported on marketing program results.
- Conducted thorough market research to obtain a detailed understanding of consumer needs and trends.
- Collaborated with other departments to coordinate strategic marketing activities.
- Delivered marketing strategy updates to upper-level management and fielded questions to help refine strategies.
- Drove consistent, above-benchmark campaign results by producing viral video content and directly engaging with social media users.
- Introduced new marketing strategies, increasing annual revenue by 13%.
- Identified appropriate key performance indicators and reported on key metrics from digital campaigns.
LifeCellHead of E-Commerce
Mar. 2021 - Feb. 2022Miami Beach, Florida, United States- Managed and scaled a portfolio of e-commerce products, spending upwards of 1 million dollars a month, across multiple marketing channels through strategic media buys, product support, and creative activation of key commerce moments.
- Worked cross-functionally with a variety of teams, including IT, Operations, and Creative to enable LifeCell to utilize various digital marketing channels to grow business
- Developed deep product expertise, collected and synthesized meaningful feedback, and translated it into high-quality insights to inform product strategy and overall business development
- Developed go-to-market (GTM) strategies for numerous brand products/lines from zero to one-- including but not limited to, creating marketing and sales plans, developing pricing and positioning strategies, and coordinating product launches.
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion the brand.
- Arranged compelling product messaging and positioning to enhance sales and drive product engagement.
- Performed comprehensive market and competitive analysis through industry research and in-depth interviews to identify points of product differentiation and positioning and develop future product roadmaps.
- Segmented market and optimized product positioning, product bundling and pricing.
- Directed 5 product launches and 8 major re-pricing and repositioning exercises.
- Monitored the entire product development lifecycle.
- Delivered recommendations for rebranding of underperforming or under-selling products.
AdNet, LLCMedia Buyer + Creative Strategist
Mar. 2020 - Mar. 2021Miami Beach, Florida, United States- Profitably managed over $4 million in ad spend across multiple platforms, conversion objectives, and verticals: e-commerce, lead generation, brand awareness, keyword arbitrage, etc.
- Collected, analyzed, and reported on marketing KPIs like conversion rates, website traffic, sales data, click-through rates, and cost-per-clicks.
- Worked closely with the Creative Team to develop engaging marketing messages, and deploy and optimize profitable ad campaigns across multiple sales channels.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Executed and managed banner, video, and other non-text link ad campaigns.
- Identified appropriate key performance indicators, reporting on key metrics from digital campaigns.
- Combined secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Generated ideas and innovated social media marketing strategies for different brands and platforms.
- Analyzed market data to determine ways to reach the target audience or intended segments.
- Prepared professional, on-point, and brand-specific copy for diverse platforms and target audiences.
- Cultivated leads and sales through social correspondence.
GiddyUpMedia Buyer/Planner
Dec. 2018 - Mar. 2020Delray Beach, FL- Profitably managed over $2 million in annual digital advertising spend across multiple networks including Facebook, Instagram, YouTube, and Taboola
- Worked closely with the Creative Team to develop engaging marketing messages, and deploy and optimize profitable ad campaigns across multiple sales channels.
- Supervised multiple clients and numerous media campaigns simultaneously and with continued success.
- Reviewed clients' products, advertising history, and business to identify effective advertising solutions.
- Gathered and evaluated campaign data to optimize strategies.
- Identified appropriate key performance indicators, reporting on key metrics from digital campaigns.
- Prepared and presented reports to update stakeholders about the success of each strategy.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, and revenue-focused activities.
- Improved short- and long-term digital marketing strategies.
Bango SystemsDigital Marketing Specialist
Aug. 2017 - Dec. 2018Boca Raton, FL- Participated in media planning to identify target audiences and craft effective campaigns
- Conducted market research analysis to identify e-commerce trends, market opportunities, or competitor performance
- Crafted optimized landing pages, consistently boosting engagement KPIs from the previous year.
- Implemented sustainable strategies to grow quality traffic to brand-specific client websites.
- Increased revenue by expanding advertising efforts to new networks and placements.
- Executed daily email marketing communications, generating customer awareness of key sales promotions and new product launches.
- Improved advertising initiatives by executing social media and digital marketing campaigns.
- Created and implemented inbound marketing strategies to generate more organic traffic and leads for clients.
NordstromService Experience Assistant Manager
Feb. 2017 - Oct. 2017Boca Raton, Florida- Resolved all customer complaints in accordance with company policy while prioritizing customer satisfaction
- Introduced new company initiatives, polices and, promotions
- Acted as a point of contact for company policy education to over 300 employees
-Cultivated a customer-centric environment by defining the customer service culture
NordstromAssistant Manager to Women's Designer Apparel
Aug. 2016 - Feb. 2017Boca Raton, Florida- Trained & developed new salespeople with an emphasis on building lasting customer relationships
- Collaborated with brand reps to curate an inventory indicative of our target customer
- Updated and maintained various brands merchandising standards - Led comprehensive product knowledge training for 10+ staff members
NordstromRetail Mangement Intern/ Salesperson
May. 2016 - Aug. 2016Boca Raton, FL- Created customer relationships through friendly greetings and excellent service
- Trained and served as a peer coach to new sales associates
- Met and exceeded sales expectations set by management
- Developed sales skills, gained comfort in working with high expectation customers
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