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Work Background
2XStrategic Campaigns Director
Jun. 2024Federal Territory of Kuala Lumpur, MalaysiaMy new role focuses on creating GTM strategies for clients in many different industries, and overseeing all marketing campaigns.
2XAssociate Marketing Director
Jun. 2021 - Sep. 2024Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaB2B marketing strategy and implementation, focused on: - Optimizing and maximizing our client's tech stack (Salesforce, Pardot, Marketo, Drift, 6sense, Salesloft, Hubspot) to accelerate marketing-influenced pipeline
- Understanding and documenting the client's B2B user journey across multiple touch-points and attribution models
- Executing ABM & ABX strategies campaigns using LinkedIn, Google Ads, GDN, 6sense, and content syndication.
- Building and growing digital marketing teams, which include writers, marketing ops, campaigns, designers, UI/UX, and developers
-Developing best practices for ABM (Account Based Marketing)
Cube Self Storage Sdn. Bhd.Growth Marketing Manager
Jun. 2020 - May. 2021Petaling, Selangor, MalaysiaGrowth marketing for the self-storage industry using digital marketing strategies and technologies. My roles include: - Introducing and implementing Hubspot CRM for customer journey mapping and attribution
- Managing all Google Ad (Search, Display) for Malaysia, Hong Kong & Vietnam
- Managing FB & Instagram ad accounts, creatives, and campaigns
- Managing all social media activities, copywriting, and analytics
- Establishing and monitoring key metrics such as CAC, LTV
- Constantly running A/B split tests to improve conversion rates
- Producing and managing content, SEO-optimized content marketing
- Planning quarterly digital marketing activities
Shock Media StudioHead of Performance Marketing
Jan. 2020 - Jun. 2020Malaysia- My role was to plan, execute and manage digital marketing campaigns for clients via Google Ads, Facebook Ads and SEO. - I also worked extensively with WooCommerce, Stripe, PayPal, product feeds, and remarketing on Facebook and Google. - I managed a team of 5 digital marketers to develop campaigns for Le Cordon Bleu (International & Malaysia), ATC College, Vista Eye Care Specialists, Craftiviti, Garudafood Indonesia (Gery), NSS Service Center, and other SMEs.
Endeavor StandardDigital Marketing Manager
Mar. 2019 - Dec. 2019Malaysia- My role was to plan, manage and execute digital marketing campaigns for the Sugarbook dating apps using Google Ads, UAC & Apple Ads.
- I personally managed all SEO/SEM activities, email marketing, affiliate marketing, app promotion, ASO, data analysis and digital strategic planning. - I helped increased average monthly revenue by 30-50% and achieve the most profitable year. We launched new dating app that achieved #8 Lifestyle rank in the iOS app store.
Kash MediaE-commerce & Digital Marketing Consultant
Sep. 2016 - Mar. 2019Petaling Jaya, SelangorProvided digital marketing consultation services, with a focus on e-commerce, video marketing, Google Ads, and Facebook Ads. - Focused on the SME B2C/B2B companies in the fashion, investments, healthcare, and interior design industries
- Consulted our client to develop and market a software application from scratch, focusing on the US/Canada and EMA markets.
- Helped a client relaunch his investment training program with digital marketing with a minimal budget, and achieve over 300% ROI in the first month
- Worked with our client to start a Youtube channel, achieved 30,000 subscribers with 8 million video views organically in a challenging industry.
Kreydle Sdn BhdFounder & Head of Marketing
Nov. 2005 - Aug. 2016Petaling Jaya, Malaysia- Founded a SAAS application for marketing analytics, focusing on the SME market - Hiring and leading a team of developers to create WordPress plugins, software applications, and a digital marketplace. In the process, I learned a lot about HTML, CSS, Bootstrap, UI/UX, and Amazon AWS.
- Grew our revenues from zero to RM850k/year using growth hacking methods, primarily using SEO, Google Ads, Facebook Ads, affiliate marketing, and strategic partnerships. - Developed an e-commerce marketplace in collaboration with iMoney, Shopify, and LeadGentic (Singapore) for lead generation and traffic acquisition.
- Developed and managed a series of events, training, workshops, and e-courses for digital marketing. We helped small business owners create winning marketing tactics using content marketing, Facebook Ads, Google Ads, SEO, and video marketing. We achieved more than 20,000 students in 2 years across all platforms.
- We also did a lot of VC funding activities, including pitching at MaGIC and StartupAsia Singapore / Jakarta. We were one of the finalists for Cradle Fund 2015.
- My work was featured in the New Straits Time (Tech&U) and other publications. I published two books which were a collection of interviews I did with other digital marketers, published by Truewealth Publishing.
Telekom MalaysiaAccount Executive
Jul. 2002 - Oct. 2005Kuala Lumpur, MalaysiaI worked as a product development executive overseeing the new VoIP segment. I was responsible in gauging and fixing the process flow of various interconnected departments, in order to develop a smooth provisioning process for new VoIP clients. Prior to that I worked as the international sales representative of TM Wholesale for the South Asia region. My responsibilities included coordinating sales and marketing.
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