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Work Background
eTeacher GroupSenior PPC Manager
Jan. 2023
InfostudDigital Marketing Specialist
Aug. 2022 - Sep. 2022
Referrizer LLCDirector of Performance Marketing
Aug. 2022 - Apr. 2023As the Performance Marketing Director at Referrizer, I led the company's digital marketing efforts with a focus on B2B marketing strategies. My main goal was to generate high-quality leads and improve ROI, ROAS, and CRO for the company. I worked closely with the creative team to develop compelling ad copy and creative assets that resonated with our target audience. We spent a lot of time analyzing our ideal customer profile and creating buyer personas to ensure that our messaging was personalized and spoke directly to the pain points of our target audience. We utilized advanced targeting and retargeting techniques to reach potential customers who had already shown an interest in our products or services. I monitored performance metrics and analytics closely to identify areas for improvement and make data-driven decisions to improve our campaigns. Landing page optimization was a significant part of my role. I conducted A/B testing to determine which elements on the landing pages were most effective at converting leads into customers. Based on the results, I iterated and made continuous improvements to our landing pages to ensure a smooth and easy user experience. As a remote employee, I collaborated closely with team members and stakeholders to ensure that our marketing efforts were aligned with the company's goals and objectives. I always made sure to stay up-to-date with the latest digital marketing trends and technologies to ensure that our marketing strategies remained innovative and effective. Overall, my experience as a Performance Marketing Director at Referrizer was both challenging and rewarding. I feel proud of the contributions I made to the company's success in generating high-quality B2B leads and improving ROI, ROAS, and CRO.
Referrizer LLCMarketing Specialist
Feb. 2021 - Sep. 2022
Conflow Power GroupDigital Marketing Specialist
Sep. 2020 - Feb. 2021London, England Metropolitan Area
ILOCXFB Ads Specialist
Sep. 2020 - Feb. 2021
SCENSOMarketing Manager
Jun. 2020 - Jul. 2020Subotica, Vojvodina, Serbia
EmultifyDigital Marketing Manager
Aug. 2019 - Jan. 2020Turkey
UpworkFreelance
Aug. 2019
DB NationwidePPC Specialist
Jul. 2018 - Mar. 2019RemoteAs a remote marketing professional at D.B. Nationwide, I was responsible for managing and implementing the company's digital marketing efforts across multiple platforms, including Google Ads and Facebook Ads. One of my biggest accomplishments in this role was developing and executing a highly effective B2C marketing strategy that resulted in a significant increase in website traffic, leads, and ultimately, conversions. I conducted extensive market research and utilized data analytics to identify the target audience's pain points and develop messaging that resonated with them. I also optimized the company's landing pages to improve user experience and increase conversion rates. This involved conducting A/B testing to determine which elements on the landing pages were most effective at converting leads into customers. Another key aspect of my role was managing retargeting campaigns. I leveraged customer data to create highly targeted ads that were shown to potential customers who had already shown an interest in the company's products or services. This strategy proved highly successful, resulting in a significant increase in customer acquisition and retention. As a remote employee, I worked closely with team members and stakeholders to ensure that our marketing efforts were aligned with the company's goals and objectives. I also stayed up-to-date with the latest digital marketing trends and technologies to ensure that our marketing strategies remained innovative and effective. Overall, my experience at D.B. Nationwide was highly rewarding, and I feel proud of the contributions I made to the company's success.
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