Fernanda Rossel - Regional Account Manager, Uber Chile

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Work Background

UberRegional Account Manager - Grocery & Retail

Oct. 2022Gran Santiago, Región Metropolitana de Santiago, ChilePost migration: Uber Native pilots launches follow up. Project management during Cornershop migration to Uber Eats in order to adapt Uber policies and processes for our Grocery & Retail merchants. Responsible for quality and compliance with these policies once our stores are migrated. Pre migration: Client portfolio management for adidas in Latin America, plus Cencosud, Walmart and SMU in Chile. Commercial POC to develop merchant tech projects within Cornershop app in order to improve our stores experience when using the platform. Analysis and diagnosis of opportunities and actions for Non-Groceries in LATAM.

Cornershop by UberKAM Strategy - Non Groceries

Mar. 2021 - Oct. 2022Santiago, Región Metropolitana de Santiago, ChileNon-groceries project management: planning and execution of marketing/promo campaigns, aiming to have high operational performance from shoppers and stores besides skyrocketing our sales during the main seasonalities. Client portfolio management for Estée Lauder Companies and the beauty category. Expansion projects to grow through Santiago & Chile. KPIs analysis and search for opportunities in the main NG- categories.

Cornershop by UberBusiness Analyst

Nov. 2019 - Mar. 2021Provincia de Santiago, ChileForecast and performance control of each of the categories within Cornershop-Groceries to find and propose new opportunities to launch brand activations and maximize revenue. Investment analysis vs results to identify and enhance brand positioning. Analysis and monitoring of the department’s billing.

DespegarFlight Commercial Analyst

Aug. 2018 - Nov. 2019Provincia de Santiago, ChileReporting to Chile and Argentina HQ. Leverage revenue by KPIs analysis, marketing campaigns and implementation of incentives / commissions and commercial agreements granted by the airlines. Client portfolio management for +10 clients including LATAM, United and Delta Airlines.

DespegarBusiness Analyst

Feb. 2017 - Aug. 2018Provincia de Santiago, ChileResponsible for market research and analysis: market share and prices, products and promotions benchmark, as a way of understanding the competitive position of Despegar in the market.

Finis Terrae UniversityAssistantship

Aug. 2016 - Dec. 2016Providencia, Región Metropolitana de Santiago, ChileAssistanship in microeconomics.

WalmartProfessional Internship

Jan. 2015 - Feb. 2015Ciudad Empresarial, Huechuraba, Santiago, ChileManagement of digital campaigns with an advertising agency, optimization of processes using statistical methods and financial evaluation of the project for the Recruitment Projects area. Support for internal clients of the company and graphic design of supporting materials for university and job fairs.

Vignola Inversiones S.A.Internship

Jan. 2014 - Feb. 2014Valparaíso, ChileInternship in Investment Accounting.

Adolfo Ibáñez UniversityAssistantship

Aug. 2013 - Jul. 2016Viña del Mar y Santiago, ChileAssistanship in Microeconomics II. Assistanship in Statistics Computer Lab. Coaching and consulting for HR.

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