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Work Background
Gateway Proven StrategiesChief Executive Officer
Mar. 2022 - Mar. 2023Worldwide
Project EvolveCo-Founder
Mar. 2020Denver, Colorado, United Statesa marketing and communications think tank built to drive innovation and inspire fact based thoughtful solutions to challenging business and societal problems. Primarily focused on serving cannabis businesses, large online and in-person events, and philanthropically focused initiatives. Check us out at http://www.alwaysdriveinnovation.com
Anne Holland Ventures IncVice President External Relations
Mar. 2019 - Apr. 2020Denver, ColoradoMy role is to seek out and identify domestic and global partnerships for AHV’s MJBizDaily portfolio of news, information, and event brands both within the global cannabis markets and industries adjacent to or effected by the shifting national and international landscape. This also includes work with industry giveback initiatives as well as domestic and international public and media relations efforts.
Anne Holland Ventures Inc and Marijuana Business DailyVice President Marketing
Mar. 2017 - Apr. 2020Greater Denver AreaAnne Holland Ventures is a quickly-growing Inc 500 company creating B2B information services from websites to print publications and large scale events, all focused on helping customers do their best work by providing inspiration, data and instructions on what really works in a variety of industries. Within AHV, I served as the lead brand marketer while also developing the global partnership network for Marijuana Business Daily, and Hemp Industry Daily, the leading B2B information and events resources for the legal cannabis industry. The team built the Marijuana Business Conference & Expo (MJBizCon) into the country's fastest-growing trade show, and our journalism has been cited everywhere from NPR to Harvard Business Review to Inc. Magazine. Helping to engage, inform, and educate entrepreneurs and investors in the rapidly evolving Cannabis industry through business insight and networking connectivity. Other responsibilities included effective customer segmentation, customer lifecycle identification and management as well as the corporate social responsibility program.
The Daylight AgencySVP of Marketing Strategy
Mar. 2015 - May. 2017San Antonio, Texas Area and Denver, ColoradoAs a senior marketing strategy executive with 20+ years experience, I help lead teams in finding the best results driven solutions for their business development and brand positioning needs across traditional and digital platforms.
KGBTexas CommunicationsGeneral Manager
Oct. 2012 - Mar. 2015San Antonio, Texas AreaLed the strategic direction of the agency’s largest clients while also developing and directing the agency's talent. Managed extensive client/agency relationships as well as results driven communications plans to deliver against goals. Strategic development and tactical implementation of efforts for clients included work with some of the nation's most prominent brands across retail, real estate, technology, telecommunications/cellular, hospitality, and commercial development sectors. Core competencies include traditional and digital marketing channels, public relations, social media, customer engagement experiences across desktop and mobile platforms, lead generation and conversion, brand architecture and marketing funnel analysis driven by analytics to drive ROI optimization.
Campbell EwaldSVP Management Supervisor
Mar. 2009 - Oct. 2012Detroit, Michigan, United StatesDeveloped industry changing integrated marketing strategy with results driven tactics supporting USAA's Bank, P&C, Investment, and Life Companies. Helped to launch USAA's award winning banking App as well as its first Television campaign in history. Worked with the National Flight Academy in Pensacola, FL to deliver immersive edutainment experiences using cutting edge online marketing solutions for their guests and centers of Influence. Maintained the annual advertising account and creative development for the U.S. Coast Guard out of Washington, DC.
The Cartel GroupPromotions and Public Relations Director
Mar. 2003 - Jun. 2008San Antonio, TX and Chicago, ILOversaw Public Relations community information programs. Clients included the US Army, Hyundai Motor Corp and Sprint. - Managed team executions of approximately 1200 events per year.
- Executed events and PR programs in Government, Retail, Grocery, Telecommunications, Health and Sports verticals
American Marketing Association (AMA), San AntonioPast President and Board Member
Apr. 2001 - Dec. 2014San Antonio, Texas AreaServed as the Chapter's President and liaison to AMA International Headquarter's in Chicago. I helped to launch the San Antonio and Mexico City "Sister City" program while also helping to grow local programming, education opportunities, events, and awards efforts. During my tenure the chapter also created the first Higher Education Marketer's SIG(Special Interest Group) to bring together the regions numerous Universities and Colleges.
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