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Work Background
Red PeakBrand Strategy Senior Consultant
Apr. 2023
LINE CorpMarketing Manager
Sep. 2020 - Mar. 2023LINE is a Japan-based Internet company that offers wide-ranging mobile-first services—communication, content, lifestyle, entertainment, advertising, FinTech, and AI, to name a few. Sitting in the Central Marketing team, I primarily drive marketing initiatives for O2O services, including LINE Gather, LINE SPOT, and LINE Shopping. I also support special projects that integrate multiple family services and develop brand communication strategy for startups in LINE PROTOSTAR accelerator program.
RED PEAKAccount Manager
Dec. 2016 - Dec. 2018Taipei City, TaiwanRedPeak (whose North American operation is now integrated into SidLee) is a full-service marketing and creative agency and a member of kyu collective (https://kyu.com), whose members include design firm IDEO and thought leadership consultancy SYPartners. Key Client: Acer HQ I led strategists and creatives to develop global branding, product marketing, go-to-market, digital, and event/campaign solutions for Acer.
The Estée Lauder Companies Inc.Marketing Executive, MAC Cosmetics
Sep. 2015 - Sep. 2016Taipei City, Taiwan
Ogilvy Public RelationsAccount Executive
Jun. 2014 - Apr. 2015TaipeiKey Client: Samsung Electronics Taiwan
Ogilvy Public RelationsAssistant Account Executive
Aug. 2013 - May. 2014Taipei, TaiwanKey Client: Samsung Electronics Taiwan
Styleta, Inc.Wellesley College Campus Director
Jan. 2012 - May. 2013Wellesley Styleta is an extension of Styleta, a national network of undergraduate students who share the same vision of social good. Styleta is a fashion organization that seeks to promote social good by raising both monetary and fashion donations for nonprofit organizations that provide resources and support to disadvantaged citizens. Styleta also provides students an opportunity to engage in social entrepreneurship and directly impact the community. Today, Styleta has branches at Harvard University, Washington University in Saint Louis, New York University, Wellesley College, Columbia University, and Boston University, to name a few.
The Estée Lauder Companies Inc.Marketing Intern for Clinique
Jul. 2011 - Aug. 2011
Ogilvy Public Relations WorldwidePublic Relations Intern in Marketing BU
May. 2011 - Jun. 2011
Styleta, Inc.Wellesley College Publicity Director
Jan. 2011 - May. 2012
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