Frankly AgencyCRM Manager
Mar. 2021 - Nov. 2021Melbourne, Victoria, Australia• Consult with internal stakeholders to define campaign objectives in response to a brief.
• Gather relevant data and bench-marking metrics to produce a reverse brief document for each campaign so that stakeholders understand why each course of action has been taken.
• Proactively identify opportunities to drive revenue and increase in ROI through data metrics to increase sales generation.
• Proactively research successful innovation in customer acquisition, retention and loyalty program techniques to remain current on marketing activities and trends.
• Manage stakeholder expectations by clearly defining what is required and develop a solution so that the business meets objectives.
• Gathering business requirements so that solutions can be tailored to meet situations.
• Manage application partners to build and maintain positive relationships conducive to business success.
• Segmentation of databases for effective campaign targeting.
• Create, configure and distribute various eDMs using modern campaign tools and platforms to manage and maintain content for marketing campaigns.
• Setup and configure schedule, trigger and auto-responder based email marketing activities to increase customer engagement and sales conversions.
• Analyse statistics and metrics to improve content reach, customer engagement interaction and site conversion to maximise revenue generation opportunities.
• Monitor database performance and growth so that the business captures more market.
• Actively source relevant data and reports for management so that the business market position is known and relevant strategies can be developed.
• Monitoring data entry and content quality to maintain consistent data quality.
• Ensure all work meets both industry and brand guideline standards so that deliverables are consistent in look, feel and tone. In this role, I worked across multiple clients, for both new and existing projects which required planning and designing.