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Network Power<100 people
Roles
💸100%
Marketing
🎥100%
Entertainment
Geos
🇲🇽100%
Mexico
Work Background
Director / Editor / Owner
Filmática SA de CVDirector / Editor / Owner
Mar. 2003Mexico๏ 20+ years experience as Director and editor ๏ Improved project efficiency with strategic planning, resource allocation, and time management practices. ๏ Increased viewer engagement through skillful use of pacing, rhythm, and transitions in video edits. ๏ Contributed new ideas and looked for ways to improve creation processes. ๏ Edited together video, audio still imagery and motion graphics for creative and informational multimedia projects. ๏ Improved client satisfaction by delivering visually engaging content tailored to their specific needs and preferences. ๏ Developed creative solutions for complex editing challenges, enhancing the overall narrative impact of videos. ๏ Conceived, crafted and executed dynamic projects to captivate target audiences and accomplish objectives. ๏ Managed multiple projects simultaneously, meeting strict deadlines while maintaining high-quality results. ๏ Worked tight deadlines with team or independently and made quick creative editing decisions to maintain high quality of work. ๏ Tailored content for various platforms, optimizing videos for social media, television, and digital advertisements. ๏ Customized soundtracks, selecting music and sound effects that complement visual elements. ๏ Analyzed viewer analytics to guide editing decisions, ensuring content resonates with target demographics. ๏ Enhanced audience engagement by meticulously produce video content to align with viewer preferences and trends. ๏ Generated creative ideas to improve look and feel of projects. ๏ Implemented sound effects and music to enhance overall effect of film or video. ๏ Managed multiple projects simultaneously to meet deadlines. ๏ Reviewed and approved other editors' work to maintain quality of final product. ๏ Utilized various editing software programs to assemble, edit and process digital video.
Assistant Director
Quittani ProduccionesAssistant Director
Jun. 2001 - Dec. 2002Mexico, CoyoacánSecond Unit Director: Scene direction for commercials, corporate videos, music videos, and set coordination of actors and talent. Participated in creative project direction, including set design, location selection, and final editing. Worked on projects for brands such as Power Punch, Sabritas Peanuts, Banorte, Victoria Beer, Pacifico Beer, Sony Walkman, Herdez, and Sonrisa Premium.
Assistant Director
Quittani ProduccionesAssistant Director
Jan. 1999 - Jul. 2001Mexico, CoyoacánAssisted Director Kiko Guerrero on TV productions for TV Azteca, Televisa, Grupo Modelo, the Office of the President, and music videos for artists including José Luis Rodriguez, Maná, Luis Miguel, Mercurio, and Benny. Responsibilities included script creation, storyboarding, second unit camera direction, scene continuity, and actor coordination.
Audiovisual Producer
Z-FilmAudiovisual Producer
Jan. 1998 - Dec. 1998Mexico, PolancoProduced TV commercials directed by Alejandro González Iñárritu for brands like Head & Shoulders, Banorte, Coca-Cola, Televisa, and Sabritas. Managed budgeting, production coordination, agency and client communication, and field production for filming and events.
Music Composer
Quittani ProduccionesMusic Composer
Mar. 1996 - Feb. 2003Mexico, CoyoacánComposed and produced original music for commercials and TV programs. Key achievements include jingles for TV and film for brands such as Modelo Especial, Power Punch, Bisolvón, Electropura, LG Electronics, Acer, GarciCrespo, Sonrisa Premium, Pegaso, Corona Beer, Sectur, and programs on Televisa and Canal 40.
Production Assistant
Quittani ProduccionesProduction Assistant
Jul. 1994 - Dec. 1997Mexico, CoyoacánManaged budgets, vendor coordination, and on-set presence for commercial shoots and TV programs. Created commercials for brands including Acer, Corona, Modelo Especial, Gatorade, Mabe, and GarciCrespo.

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