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Work Background
ETSSenior Product Designer
Nov. 2024
GivingaLead Product Designer
Aug. 2022 - Aug. 2024- Drove product strategy, UX and visual design across internal and external platforms. - Collaborated closely with product managers and developers to develop responsive design solutions, ensuring seamless integration and optimal user experiences across various platforms and devices.
- Managed the design process utilizing Figma prototypes and working closely with cross functional teams to ensure unified designs within an agile environment.
- Established a unified design system and component library to streamline product development across the organization.
- Developed and launched Givinga’s Internal Tools and reduced the 10 days set up to a single day. Enhance operational efficiency and provided a clear, accessible fee structure. Seamless integration of additional programs.
- Revamped the Charity Tools platform through a comprehensive UX audit, delivering an enhanced end-to-end user experience.
- Redesigned the Philantech Platform for admins and givers, implementing the new design system and optimizing user journeys through improved information architecture.
- Transformed the Grant Management platform from a superficial redesign into a robust, feature-rich solution supporting multi-level reviews, diverse payment options, file management, reporting, and user administration.
RaddishSenior UX/UI Designer
Sep. 2019 - Jun. 2022Redondo Beach, California, United States- Established a robust design system and component library to ensure brand consistency, improve accessibility (ADA compliance), and streamline product development.
- Conceptualized and developed Raddish+, a digital platform cooking experience with interactive content to expand the Raddish Kids experience. Leveraged Lean UX principles to research, prototype, test and launch.
- Revamped the Raddish Kids Store to enhance the customer shopping experience and introduce new revenue streams through standalone product purchases.
- Identified and implemented a Membership Account Portal to address common customer inquiries and improve account management.
- Led the UX design testing program and established comprehensive testing guidelines, fostering a user-centric approach and ensuring consistency throughout the testing process
- Use Google analytics, heat maps, user testing and customer feedback channels to continually analyze and refine designs, ensuring they align with user preferences and needs, while also meeting key performance indicators and business goal
- Improved conversion rate by 30% and played a pivotal role in helping the company’s growth by 100% YOY for three consecutive years.
- Mentored junior product designer to help them grow in their craft.
TicketmasterProduct Designer
Mar. 2018 - Sep. 2019Los Angeles, California, United States- Conceptualized, executed, and delivered designs for all marketing campaigns. - Reimagined the user’s email journey and collaborated with the Lead Product Designer to establish brand guidelines to be consistent with the product and end-to-end journey. - Partnered with Product Managers and Engineers to create a delightful user experiences across desktop and mobile, and aligned designs with business objectives.
- Drove click through rates and ultimately increased conversion with the goal to get everyone excited (company and fans). - Created a better UX experience and helped increase "favoriting" on site.
- Mentored junior designers and helped their work improve by providing critical and human centric feedback, resources and encouragement.
MandukaUX/UI Designer
Sep. 2017 - Jan. 2018El Segundo, California, United States- Redesigned the B2B wholesale platform for the user - studio managers - with a better online experience and creating a seamless online application process.
- Launched landing page with information about Manduka’s offerings and clear concise shopping categories, latest trends and holiday gift guides once logged in. - Updated UX/UI for Manduka’s B2C account portal.
JaanuuUI Designer
May. 2017 - Aug. 2017- Created and defined company brand and style guidelines - Set up a modular design system. - Seamlessly collaborated with UX Designer to organize user flows for new features, organize and run usability testing.
- Explored and redesigned the check out experience and created group order flows.
- Performed QA for designs during pre-production.
YogaGloProduct Designer
May. 2016 - May. 2017Santa Monica- Collaborated closely with the Director of UX creating new features and enhanced existing product and marketing features across Web, iOS and TV. - Served on a product team of Designers, Analytics and Developers and worked cross-functionally with Marketing and Content teams.
- Enhanced the UX design of the dashboard components and search functionality.
- Conducted research and competitive analysis.
- Sketched and designed layouts for templated marketing splash pages.
ScienceDigital Designer
Jan. 2015 - May. 2016Santa Monica, CA- Collaborated closely with the VP of Media, the Director of Content, and engineering team.
- Managed the overall mobile creative direction and created exciting design solutions that had a high visual impact, using data-driven analytics. - Designed B2C mobile advertising.
- Assessed mobile ad KPIs in A/B testing scenarios prior to market launch.
- Promoted from intern to digital designer within five months.
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