RaddishSenior UX/UI Designer
Sep. 2019 - Jun. 2022Redondo Beach, California, United States- Established a robust design system and component library to ensure brand consistency, improve accessibility (ADA compliance), and streamline product development.
- Conceptualized and developed Raddish+, a digital platform cooking experience with interactive content to expand the Raddish Kids experience. Leveraged Lean UX principles to research, prototype, test and launch.
- Revamped the Raddish Kids Store to enhance the customer shopping experience and introduce new revenue streams through standalone product purchases.
- Identified and implemented a Membership Account Portal to address common customer inquiries and improve account management.
- Led the UX design testing program and established comprehensive testing guidelines, fostering a user-centric approach and ensuring consistency throughout the testing process
- Use Google analytics, heat maps, user testing and customer feedback channels to continually analyze and refine designs, ensuring they align with user preferences and needs, while also meeting key performance indicators and business goal
- Improved conversion rate by 30% and played a pivotal role in helping the company’s growth by 100% YOY for three consecutive years.
- Mentored junior product designer to help them grow in their craft.